It is no secret that the hiring market has gotten considerably more competitive since the onset of the Covid pandemic. Now, LinkedIn is giving companies new tools to better attract new talent, improve communication, and compare yourself against your competition.
Especially in the wake of “The Great Resignation” (or, as LinkedIn is apparently calling it – “The Great Reshuffle”), the professional social network says it is “excited to introduce a few new LinkedIn Pages features that are designed to help your brand share more about your organization and culture to more quickly attract top talent while retaining your current employees.
Let’s explore exactly what these features are, how you can access them, and how they can help you solve your hiring challenges starting right now.
Expanded My Company Tabs
For starters, LinkedIn is updating the My Company tab to make it easier to keep your employees connected, share data, and encourage employees to share branded content to their network.
If you are unfamiliar, the My Company tab is a feature exclusively for brands on the platform with more than 201 employees, which is designed to connect coworkers even when they are working remotely.
In the upcoming weeks, LinkedIn will be updating this tab with these new features:
- Easily curate content from your Page Feed to the My Company tab with the simple click of a button.
- Notify employees as soon as new content is curated and drop them right into the resharing experience.
- Show employees how their re-share matters with a dynamic visualization of the content that others at the organization are sharing.
Share Your Workplace Policies
One thing made very clear by the current state of the workforce is that skilled workers are looking for more than a stable paycheck. They are looking for an employer that understands their needs and implements workplace policies that encourage a positive working place.
For example, LinkedIn says employees who are satisfied with their employer’s work schedule or location flexibility are:
- 3.4x more likely to balance work and personal obligations
- 2.6x more likely to be happy working for their employer
- 2.1x more likely to recommend working for their employer
By sharing your company’s policies, you can help attract talent with a similar vision for their personal and work-life balance.
Notably, the social network is giving this info a very prominent place on company pages, with policies being displayed directly in the LinkedIn Page header. That means it is one of the first things potential applicants might see when checking out your company.
See How You Compare To Your Competition
The last big update coming to LinkedIn is an addition to its Analytics tab which allows you to directly compare your page’s performance to up to nine competitors.
In this new tab, called “Competitor analytics”, you can see how many followers your competitors have right now, along with how their latest content has performed compared to yours.
To find out more about these updates, read the full announcement from LinkedIn here.
