For the first time, Facebook is giving you a way to schedule Instagram posts ahead of time without the use of a third-party tool or app.
The new functionality, available to all business accounts through Facebook’s Creator Studio, allows you to plan your Instagram pictur updates and IGTV videos up to six months in advance.
The new feature also opens scheduled posts to the full abilities of Instagram. With most third-party tools, users are frequently limited to just one image per post and few offer support for IGTV videos.
How To Gain Access To Scheduled Instagram Posts
You still have to meet a few requirements to be able to start scheduling your Instagram updates. Specifically, you need to:
- Have a Facebook Business account
- Have an Instagram business or creator account
- Have linked your Instagram account to your Facebook page
Once all that is in order, you can start scheduling your posts through the Facebook Creator Studio by clicking the Instagram logo at the top of this page.
It should be fairly obvious, but the new feature does not allow for the scheduling of Instagram Stories ahead of time. This makes sense, as those posts are specifically intended to capture a moment in time. If you begin scheduling those posts days or weeks ahead of time, it would lose the authenticity that makes Stories so engaging.