The news is out, Google is not a fan of Microsoft Windows. The main reason is security concerns, the vulnerability that is present with the hackability of the operating system. Read more
Tag Archive for: Google
Google’s making some changes to their standard search results, to include a left hand nav bar. This has made some people (including Business Insider) wonder if it’s to imitate what Bing already has in place – a side panel to have different links for images, videos, etc.
This change will affect how people view results in general, although Google’s advertising approach will likely not change heavily. We’ll have to see what the response is when they go fully live with these changes.
You can see Google’s words on the new SERPs here:
Google is continuously finding new ways to measure the quality of web sites, to choose which pages should be ranked higher. Relevance is still king for SEO, but one new element for search engine optimization (listed by Google directly) is web site speed. Read more
So it’s April Fool’s Day. And Google always has something good. Apparently today they have announced that Google is no longer Google. Is is now Topeka. You can find out the details here, on their blog.
But all over the world, new things have arisen with Google. In the UK, a video was put up on YouTube about their latest translation advances. You can see the details of this amazing tool on the Google page here. A similar tool is available in Japan. Google Maps got an upgrade in Australia.
And I highly recommend going to Google Maps, use street view (drag the icon of the person onto a street), and you’ll see the latest advance in Google Maps technology. Quite nice.
Matt Cutts put out his latest update with Google in his blog. It appears that Google is now allowing bookmarking within the search engine itself. The way it’s done is to use stars next to each page you want to bookmark (much like Gmail operates with stars and emails). Then for any related searches, the bookmarks will show up above all the organic listings in a separate starred list.
And for editing on any of your bookmarks, there’s now a Google Bookmarks page that you can use to go and adjust your bookmarks as you see fit. Any text you add here will be used to match searches you put in, and will display that bookmark if you search for text within these fields.
How many people use this tool we’ll have to see, but it does have some advantages for organizational use within Google.
Google released a report card last week for product pages on search engines. This report card analyzed the levels of quality for SEO on the pages.
The short of it – Google gave themselves only one “excellent” rating, got three “satisfactory” ratings and eight “needs improvement”.
Google has stated they have taken action on these results or plan to. It’s somewhat funny to hear that the big search engine doesn’t always tweak their own pages properly for SEO purposes.
If you want more details on this, you can check out this article from the Los Angeles Times.
As everyone knows, typing in a domain doesn’t always give you the site you intended to hit. And typos like this happen all the time. There are people who have realized this and are making money from it.
There are two ways to make money from domain typos – either by using PPC and bidding on these typos (and then making money from the traffic you get on these usually cheap keywords), or by registering these domains and putting ads on the site for them.
The people that do the latter are called “typosquatters”. And there’s potentially a lot of money in the ads for higher traffic domain typos. Keep in mind that if the owners of the real domain notice you doing this, they can ask you to take the site down.
Whether or not typosquatting is ethical is a subjective question, but the fact is that some people make a ton of money from it, and so does Google. You can find out more about this and the figures involved in this article from Sideways News.
The stance Google’s taken on search engine optimization has always been a little hazy. However, they do acknowledge many elements of SEO as being important for a good web design (as implied by all the information given within the Google Webmaster Tools pages). But it appears they’re taking it a step further.
Google has begun a small project by showing how to improve SEO for some select pages within countries in northern Europe. They will then put up a post about each page describing their findings and what they recommend to improve listing positions.
This isn’t exactly offering SEO services for clients (like our own Tulsa SEO services), but it is showing that they acknowledge how important SEO is for improving results, and are even willing to help by giving some tips.
Mark Jackson has a good article detailing more on this in ClickZ.
Google Buzz is the latest update from Google. Went live yesterday, looks to be Google’s effort to break into the social media market. I personally tried it out a bit, it ties directly to Gmail.
It does do updates regularly, and appears to share the information with anyone who follows you. A lot of people have commented that it looks to be an imitation of Twitter. The nice thing is that you can connect to other sites, to reduce all the different social machines that need maintenance.
The default for me was to activate sharing with Picasa and Google Reader (I didn’t select either of these). The other options available are visible in the image above. The blurred domain is a site I set up on BlogSpot/Blogger through the same account. With Twitter, it will read your Tweets, but from what I can tell it only reads to Buzz, not vice versa.
Looks like Google’s still ironing out the kinks on this, I’m sure plenty of people will be giving feedback for it. For now I find it nice since I don’t have the mass of content that is dealt out on Twitter, and so far it appears to still stay within actual social connections (and hasn’t spread into the marketing machine yet). So every “buzz” I’ve gotten so far has been from a friend, making an actual comment on life instead of a business telling me how good their merchandise is.
I don’t know if it’s automatic for all Gmail users, but from the amount of people I’ve seen pop on with it, I’m guessing it is. It’s just another option underneath the Inbox, and it will show updates for some “buzz”es (but not all) within the Inbox. It appears it will post the updates for anything you have contributed to to your Inbox, with the little Buzz logo next to it.
We’ll see if it’s something that gets used a lot or not, should be able to tell within a few weeks how well it’ll work.
Google just upped their record from the 4th quarter of 2008 by 17%. So how much is that, exactly? Revenues in the 2008 4th quarter: $5.70 billion. And they’re only improving. Revenues in the 2009 4th quarter: $6.67 billion.
The fact that this is only for one fourth of the year blows my mind. If that stays consistent, then that’s in the neighborhood of $25 billion a year. They’re doing okay.
If you want to get more of the details on these numbers, check out this article from Greg Sterling at Search Engine Land.
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