Tag Archive for: Facebook posts

Facebook Shares The Most Widely Viewed Pages, Posts, and More

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For the first time ever, Facebook is revealing the most clicked and most viewed pages, posts, and more across the site in a new quarterly Widely Viewed Content Report

The lists specifically focus on the pages, domains, links, and posts that have gotten the most views in the U.S. between April 1, 2021, and June 30, 2021.. 

Here’s what the report tells us:

Overall Takeaways from Facebook’s Widely Viewed Content Report

Before we get into the more detailed lists, the report also gives us some surprising takeaways about content on Facebook:

  • The most viewed content is not necessarily the content that gets the most engagement.
  • More than half (57%) of posts that people see come from their family and friends. 
  • Less than 13% of content views were on posts containing links.
  • Despite the perception that news sources dominate the platform, the most viewed news domains accounted for just 0.31% of all content views.
  • However, approximately a quarter of the most viewed posts including links came from the most viewed news publishers.

Most Viewed Domains

Facebook’s Widely Viewed Content Report lists the top 20 domains on the platform by content views. Below, we are sharing the top 10:

  1. youtube.com (181.3M views)
  2. amazon.com (134.6M views)
  3. unicef.org (134.4M views)
  4. gofundme.com (124.8M views)
  5. twitter.com (116.1M views)
  6. media1.tenor.co (115.6M views)
  7. m.tiktok.com (110.7M views)
  8. open.spotify.com (93.0M views)
  9. playeralumniresources.com (89.9M views)
  10. abcnews.go.com (88.1M views)

Most Viewed Links

The topmost viewed links include a very surprising and often confusing mishmash of landing pages, videos, store pages, news articles, and more. Here are the top 10 most viewed links on Facebook:

  1. https://www.playeralumniresources.com/ (87.2M views)
  2. https://purehempshop.com/collections/all (72.1M views)
  3. https://www.unicef.org/coronavirus/unicef-responding-covid-19-india (62.7M views)
  4. https://myincrediblerecipes.com/ (58.9M views)
  5. https://reppnforchrist.com/ (51.6M views)
  6. http://www.yahoo.com/ (51.0M views)
  7. https://64.media.tumblr.com/2d32d91bcdfa6e17f18df90f1fada473/6094b00761d82f16-76/s400x600/f0383899ecb1484b10e3420a368d871d7dc68f91.gifv (49.1M views)
  8. https://stevefmvirginia.iheart.com/ (48.2M views) 
  9. https://www.londonedge.com/index.html (44.3M views)
  10. https://subscribe.theepochtimes.com/p/?page=email-digital-referral (44.2M views)

Most Viewed Pages

The most viewed pages give a glimpse into those who are driving the most engagement and building the most connected audience:

  1. Unicef (153.2M views)
  2. Kitchen Fun With My 3 Sons (112.3M views)
  3. Sassy Media (109.5M views)
  4. The Dodo (104.5M views)
  5. LADbible (104.4M views)
  6. Woof Woof (104.1M views)
  7. A Woman’s Soul (98.3M views)
  8. 3am Thoughts (92.1M views)
  9. Lori Foster (89.5M views)
  10. World Health Organization (WHO) (88.9M views)

Top Viewed Posts

While the full report includes the top 20 posts from the platform, we aren’t going to share them here. The collection is largely made up of simple text posts with an image – some bordering on spam. The third most viewed post was even deleted or made private. If anything, this section reveals that Facebook doesn’t necessarily require the most intricately constructed content to go viral. All it takes is knowing your audience and motivating them to respond. 

As you might expect from all of this, the reaction to the report has been mixed (at best).

It is certainly interesting to see exactly what pages and content are getting the most traction across Facebook, but it doesn’t exactly paint the most impressive picture.

For better or worse, however, this is what has been most widely viewed on Facebook in the U.S. this quarter.

For the full report, click here.

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Facebook is letting a select few test various headlines, images, and more in posts

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Facebook is running an extremely limited test letting just five publishers create and test responsive headlines, images, videos, and copy to see which versions of their posts perform better in real time.

The new tool allows the select few publishers to test up to four unique versions of any organic post, according to Digiday. It also allows these publishers to see data such as interactions and click-through rate, as well as predictions of these metrics as the ads roll out. This way, publishers can actively gauge which version of their content fares best.

While Facebook wasn’t willing to release specific data on the test yet, Facebook product manager Mollie Vandor said that more than half of the time, publishers wound up choosing a different version of the story than they had originally created.

The intention is to help boost organic performance for publishers in a time where organic reach and engagement continues to fall across the platform. According to BuzzFeed News, one of the publishers given access to the test, the tool does improve performance. However, it isn’t enough to mitigate Facebook’s ongoing demotion of organic reach.

“This comes as everyone’s traffic on Facebook has gone down a lot, so it’s good to be able to get the most out of our posts, but we’re still getting a lot less,” said BuzzFeed news deputy director, Fran Berkman.

As a Facebook rep told Marketing Land in a written statement:

Our goal with this test is to provide more visibility into how their organic content is performing on Facebook on a post by post basis. Also to enable publishers in the test to derive learnings and identify their own best practices over time. With this level of insight, publishers are better equipped to drive meaningful engagement around their content and have a stronger sense of control over how their content performs on Facebook.

Vandor echoed this sentiment, saying the tool “is a way to maximize how they pitch their content to people on Facebook.”

“Instead of us saying, ‘Here’s a list of universal best practices,’ we’re trying to give publishers the tools they can use to develop their own best practices.”

When asked if the tool would be available to other publishers and advertisers in the future, Vandor wouldn’t say anything decisively. She did, though, say the company is “actively exploring” expanding the tool to others once it is made easier and less resource-intensive to use.

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