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On October 24, Facebook and Instagram plan to roll out a major change which has the potential to break content across millions of sites using WordPress.

On that date, the companies will remove functionality which allows sites to embed content from the social networks. 

The change does not only mean that publishers will no longer be able to embed this content on their websites. The change is retroactive, meaning that all content ever embedded on your site could potentially become inaccessible or broken. 

There is one exception – though it will likely be impractical for many out there. 

The change is removing support for unauthenticated Facebook and Instagram embeds, meaning that those with a developer account and a registered Facebook account will still be able to link content between their app and Facebook or Instagram. 

The Technical Changes

To get into the nitty-gritty – Facebook is deprecating the current oEmbed endpoints for embeddable Facebook content on October 24, 2020. oEmbed is a popular open format means of embedding content from one site to another. 

The Facebook integration of oEmbed endpoints has allowed pages to quickly and easily embed HTML or basic content from pages, posts, and videos on their own site or app. Unfortunately, that aspect of the Facebook API is being removed. 

In response, WordPress has also said it will be removing Facebook and Instagram as supported oEmbed sources.

What You Can Do

As expected, developers began work on ways to fix content or prevent losing access as soon as the announcement was made. 

So far, there are two major options for those wanting to keep support for embedded Facebook and Instagram content on their websites:

oEmbed Plus – Developer Ayesh Karunaratne has created an expanded version of the existing system for embedding content from Instagram and Facebook which provides a workaround. 

Even using the plugin, you will have to register for a Facebook developer account and “create an app”. However, you don’t have to actually develop an app, just register one with the site. 

You can see the guide for the plugin here for an idea what the process entails.

Smash Balloon Plugins – Developer Smash Balloon has provided a potentially easier option by updating their previous plugins to provide continued support – no developer account or app required. This is possible because Smash Balloon is effectively using its own API key to provide authentication for embedded content to users. 

For the first time, Facebook is giving you a way to schedule Instagram posts ahead of time without the use of a third-party tool or app. 

The new functionality, available to all business accounts through Facebook’s Creator Studio, allows you to plan your Instagram pictur updates and IGTV videos up to six months in advance. 

The new feature also opens scheduled posts to the full abilities of Instagram. With most third-party tools, users are frequently limited to just one image per post and few offer support for IGTV videos. 

How To Gain Access To Scheduled Instagram Posts

You still have to meet a few requirements to be able to start scheduling your Instagram updates. Specifically, you need to:

  • Have a Facebook Business account
  • Have an Instagram business or creator account
  • Have linked your Instagram account to your Facebook page

Once all that is in order, you can start scheduling your posts through the Facebook Creator Studio by clicking the Instagram logo at the top of this page. 

It should be fairly obvious, but the new feature does not allow for the scheduling of Instagram Stories ahead of time. This makes sense, as those posts are specifically intended to capture a moment in time. If you begin scheduling those posts days or weeks ahead of time, it would lose the authenticity that makes Stories so engaging.