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While Black Friday sales are in a slump, a new king of the holiday shopping season is rising. The results Cyber Monday are coming in and estimates suggest this year broke e-commerce sales records for the biggest day of online sales in US history.

According to Adobe, online sales hit over $3 billion dollars on Cyber Monday. Their report says 200 million visits to 4,500 retail websites generated $3.06 billion, rising 16 percent from last year.

Approximately 26 percent of those sales came from mobile devices, accounting for $799 million in sales. The majority of those sales ($575 million) came from Apple iOS devices. In comparison, Android devices drove just $219 million in mobile sales.

ChannelAdvisor and Custora have found similar results in their analysis of Cyber Monday sales.

ChannelAdvisor says Cyber Monday sales leaped 18 percent year over year on a same-store-sales basis. They found mobile devices accounted for 43 percent of traffic, however their results also found consumers are still relying on desktops to make the final purchase. Their analysis says 24 percent of sales came from smartphones.

Custora’s findings estimate e-commerce revenue climbed 16.2 percent from last year, with tablets and phones driving 26.9 percent of all Cyber Monday sales.

The notable increase in Cyber Monday sales may be due to bigger discounts than expected, with an average discount of 21.5 percent.

Another notable report from HookLogic says the average order value among advertisers on its platform hit $134 on Cyber Monday, just below the $137 AOV seen on Black Friday. Interestingly, carts had fewer items on Cyber Monday, which suggests consumers waited for the online sales to make their purchase.

 

A report by the US Commerce Department shows e-commerce sales in the US shot up 14.1 percent over the past year while overall retail sales have only climbed one percent year-over-year.

In the second quarter of this year, US e-commerce sales jumped to $83.9 billion in the second quarter compared to Q2 2014, even after adjusting for seasonality, according to the report published Monday.

In total, 7.2 percent of the estimated $1,171.5 billion in US retail sales transactions took place online during the second quarter, rising from 7.0 percent in the first quarter of the year and 6.3 percent a year ago.

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When not accounting for seasonal retail variations, the Commerce Department estimates US retail e-commerce sales racked up to $78.8 billion, jumping 5.1 percent from Q1 and 14.4 percent year-over-year. When not accounting for seasonality, the report finds e-commerce sales drove approximately 6.6 percent of all retail sales.

The data was based on a sampling of around 10,000 US retail companies, excluding food services, and may have included firms without an e-commerce presence.

Valentine’s Day is huge for online retailers, but some e-commerce sites are already wondering why they haven’t felt the love this year. If your e-commerce business isn’t seeing the traffic or conversions you think you deserve during this time of year, consider some of following tips and statistics about the big day tomorrow.

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Man people across the country are scrambling to get a last minute Halloween costumes as the holiday grows closer, and that means marketers are making their final Halloween ad push. This is especially true for e-commerce sites who make up are hoping to get their own chunk of the nearly $7 billion spent annually on Halloween costumes.

Thankfully, your e-commerce site can still reap its own piece of the pie, so long as you move fast and know what customers are looking for in the final days before ghosts and vampires wander the street for a night.

Nextopia investigated online Halloween purchasing behavior and shared their findings in a convenient, easy to understand infographic (seen below). So long as you know when and where people are spending the money, e-commerce can be a hugely successful market this time of year.

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Doing SEO for a massive site can be complex.  In the case of a large e-commerce site, you have a ton of pages with the different products.  How do you organize the categories do good SEO for all these pages?

This is a full project to do solid SEO, but some critical elements must be kept in mind.

  • Google likes unique posts, good content
  • Duplicate pages can hurt rankings
  • You don’t need to have top listing for every one of your 10,000 pages

By looking at these concepts, this means that using the 80-20 rule is a great approach for doing good SEO for a huge site.  Chances are 20% of your products produce 80% of your revenue.  Focus on only these elements.  Make these pages have solid content and fine-tune the on-page SEO here.

By doing this, you don’t spend so much time on the other few thousand pages, and the results are worth it.  In addition to this, try to be careful about categorization – it can hurt to have categories cross each other to make duplicate pages.  For example, having a clothing store with a leather category and a shoe category could have the same page in both “leather->shoe” and “shoe->leather”.  There are ways to avoid this, although my recommendation is to initially construct the categories in a way that this never becomes an issue.  By taking care of this up front it will help with many potential duplicate content issues.

Beyond these details, keeping great SEO for the site in general will always help.  Following all these tips will increase your traffic and listing positions.  For more details on SEOing e-commerce sites, check out this article by Eric Enge on Search Engine Land.

Doing SEO for an e-commerce site is tricky.  Almost all the pages are virtually identical, so it’s hard to determine how to do standard SEO for these pages.  Here are five quick tips to help you do some solid SEO for your e-commerce site (a shortened version of the excellent explanation on Search Engine Land):

  1. Do solid SEO on product pages. Focusing on these will help draw traffic to each specific product.  Standard SEO rules apply here – especially remember the title tag, as that will make a big difference.  And keep it search engine friendly – using a lot of Flash or something else the spiders don’t like is not recommended.
  2. Proper categorization. Every product fits into specific categories.  Making sure you use this as best you can will help.  If selling a television, keep all categories in mind, such as a brand name, the size of the television, the type of tv, so forth.  The more detailed your categories, the easier to find (good SEO).
  3. Avoid duplication. Having duplicate pages is a big SEO no-no.  If you have your URLs structured based on categories, then you can often have each category branching through other categories to a single product, resulting in different URLs but the same content (duplicate pages).  To avoid this, you can use parameters (the same URL, different arguments) or even just 301 the duplicate pages all to one single product page.
  4. Use the on-site search engine. To start, having a good on-site search engine is highly recommended for all internet marketing purposes.  If you have one – checking the queries people put into it are easy ways to see what people are searching for that couldn’t find it naturally.  This is a big “SEO THIS” sign.
  5. Social media! Yes, get on board.  By letting people comment on your products or share them with others through social media, you can often get more inbound links than you might expect.  Just make it easy for users and visitors to be able to share, whether it be through on-site widgets or a site blog, or even profiles on social media sites.

These tips will help your products on your e-commerce site be found, both through social media and through the search engines.  These tips are a revised version of the excellent explanation by Aaron Bradley on Search Engine Land.