Doing SEO for a massive site can be complex. In the case of a large e-commerce site, you have a ton of pages with the different products. How do you organize the categories do good SEO for all these pages?
This is a full project to do solid SEO, but some critical elements must be kept in mind.
- Google likes unique posts, good content
- Duplicate pages can hurt rankings
- You don’t need to have top listing for every one of your 10,000 pages
By looking at these concepts, this means that using the 80-20 rule is a great approach for doing good SEO for a huge site. Chances are 20% of your products produce 80% of your revenue. Focus on only these elements. Make these pages have solid content and fine-tune the on-page SEO here.
By doing this, you don’t spend so much time on the other few thousand pages, and the results are worth it. In addition to this, try to be careful about categorization – it can hurt to have categories cross each other to make duplicate pages. For example, having a clothing store with a leather category and a shoe category could have the same page in both “leather->shoe” and “shoe->leather”. There are ways to avoid this, although my recommendation is to initially construct the categories in a way that this never becomes an issue. By taking care of this up front it will help with many potential duplicate content issues.
Beyond these details, keeping great SEO for the site in general will always help. Following all these tips will increase your traffic and listing positions. For more details on SEOing e-commerce sites, check out this article by Eric Enge on Search Engine Land.