Just days after Google announced sweeping changes to how it handles advertising and data privacy regarding users under 18, Facebook has revealed it is making similar changes to its ad platform.
The news comes along with the launch of new ad creation tools and placements this week by Facebook Ads.
Facebook Ads to Remove Targeting For Minors
Facebook is notifying advertisers that it will be disabling many targeting options for ads aimed at minors starting August 23.
As the alert says:
“Starting August 23, many targeting options, including detailed targeting and Custom Audiences, will no longer be available to target people under 18 globally, 20 in Thailand or 21 in Indonesia. For new ads that include young people, you’ll only be able to target by location, age, and gender.”
New Campaign Ideas Generator
Having trouble coming up with ideas for an upcoming marketing campaign? Facebook has a new tool just for you. The idea generator allows brands to input their vertical and specify if they are running an evergreen or seasonal campaign.
With this information, Facebook will then give you campaign ideas with data, insights, and resources for putting the campaigns into action.
Along with these ideas, Facebook’s campaign idea generator also creates draft organic posts to use and offers free assets like images for you to use.
New Ad Placements in Instagram Shops Being Tested
Lastly, an article from AdWeek disclosed that Instagram has been testing placing ads within the Instagram Shop Tab.
The ads appear on the homepage of the tab and can be expanded with a tap to show more pictures, product information, and related products – as you would with organic listings in the Instagram Shop Tab.