Tag Archive for: in-depth articles

Google has been making a move towards providing searchers more lengthy and thorough content in recent history. They estimate that roughly 10 percent of all searches call for in-depth article information and they have been aiming to make those types of sources more available, especially when it may be more relevant for users.

The first big move came a couple months ago, back in August. The search engine launched an update to include in-depth articles for relevant searches, with a special block of articles at the bottom of the search results page.

Now, Google has expanded the in-depth articles section so that users can view even more comprehensive articles by adding a new link which reads “More in-depth articles” beneath the initial selection of sources. Clicking that link shows 10 more articles on the same page. A screenshot of the update is below:

In-Depth Article Update Screenshot

The latest update also implemented the ability to explore related topics with an explore section next to articles which may be connected to other keywords. Search Engine Land notes that you can also search exclusively for in-depth articles by adding &ida_m=1 to the end of your search URL.

Currently this new feature doesn’t have much impact on the content your brand creates, but the trend could have huge implications for the future of search and Google’s focus. For now the majority of searches call for less extensive results, but eventually longer and more detailed content could be hugely rewarding for those willing to put in the effort.

Google is great for searching for quick and concise information, such as what you might find on Wikipedia or IMDB. If you have a simple question with an objective answer, the biggest search engine is the perfect tool. But, as anyone who has tried to do actual research for academics or work will tell you, Google is not so great with providing lots of in-depth content.

You might find news, or maybe a couple books and articles on Google Scholar, but the main search results on Google can be limiting. You are getting the results for the people with the best short answers for your questions. Now, Google is trying to change that as they recognize roughly 10% of searches and people (their estimate) are looking for more comprehensive information.

Google has announced that over the next few days they will be rolling out “in-depth articles” within the main search results. Now, when searching for broader topics that warrant more information such as stem cell research or abstract topics such as happiness or love, Google will feature a block of results in the middle of the page like below.

In-Depth Articles Screenshot

Source: The Official Google Search Blog

This is yet another way Google is forming results intuitively tailored to fit the type of information you are searching for. As a Google spokesperson told Search Engine Land, “Our goal is to surface the best in-depth articles from the entire web. In general, our algorithms are looking for the highest quality in-depth articles, and if that’s on a local newspaper website or a personal blog, we’d like to surface it.”