Facebook is launching a massive overhaul of business and influencer Pages, including new features and tools to better connect with your customers and drive conversions. 

For influencers or individual entrepreneurs, the biggest change will likely be how Facebook displays your audience size. Instead of showing the total number of likes your page has, you will see your follower count.

While some might be frustrated to seemingly have their audience shrink suddenly, most agree that a Page’s follower count is a more important and informative metric. This is because your follower count tallies everyone who is actually receiving your posts or updates. Likes, on the other hand, include people who may have opted-out at some point in the past and don’t see anything your share. 

As for Business Pages, there are a number of new things you might be interested in. 

New Facebook Page Features and Tools

In the announcement, Facebook highlights five new features being introduced to Pages:

  • Dedicated News Feed
  • Easy navigation
  • Updated task-based admin controls
  • Actionable insights 
  • Safety and integrity features

Dedicated News Feeds

In the past, News Feeds were exclusively available to individual users, making it difficult to keep your public and private interests separate. Now, you have an entire feed specifically for your Page, so you can easily discover the latest news and trends from your community and business peers.

Additionally, Pages are being tweaked to showcase connections with other major influencers. If any public figures comment on your content, their interactions will get bumped to the top of your comment section. 

Easy Navigation

Another step towards making it easier to swap between your personal profile and Pages on the go is a redesigned navigation menu. 

By tapping the three-line icon on the bottom left of the main navigation menu, you can quickly select between your personal profile and content or features specifically related to your Page. 

Updated Task-Based Admin Controls

Facebook is making it easier to achieve your goals with specific admin control based on tasks. 

Now, you can assign a user a task and grant them specific levels of access to manage that task. 

For example, an individual can be granted access to tools specifically for Insights, Ads, Content, or Community Activity & Messages.

Actionable Insights

Facebook says it is bringing pages more actionable insights and more relevant notifications, though it provides no details about how this is being achieved. 

What we do know, from a new help page update, is that “Updated insights will help you understand your audience and how your content performs.”

Safety and Integrity Features

Lastly, Facebook is continuing its efforts to create a positive environment to connect with your fans and customers with new tools to identify spammy, hateful, or violent content. The platform says it is also working to crack down on impersonation, which has been a widespread issue recently across Facebook. 

For more information about the overhaul to Pages, read the full announcement here or explore the new help page.

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