The Accelerated Mobile Pages project says it has made its stripped-down superfast mobile pages even more versatile with the ability to support forms in AMP HTML.
AMP uses a simplified version of HTML to provide pages faster than usually possible on mobile devices – where speed matters most to users. However, the format offers limited features compared to full-fledged web pages. Until now, one of those limitations was the lack of ability to include forms.
Now, AMP users can include everything from the standard e-mail address capture form to more complex forms or even interactive polls. In addition to making it easier to communicate or gain information from your visitors, the support for forms can help with allowing customers to select colors or other details on e-commerce product pages.
As the AMP project says in its announcement, support for forms “enables building experiences ranging from a product color picker on an e-commerce detail page to an email field to capture newsletter signups to an interactive poll to engage readers within an article.”
If you want to start running your own AMP pages to deliver content faster to on-the-go users or you want to start adding forms to your already existing accelerated mobile pages, check out the AMP project’s official guides and documentation.
You can also see live examples of what the forms may look like on your site at AMP by Example.
The AMP project says it plans to continue to expand the functionality of AMP pages and AMP forms based on user feedback, but the overall focus is still on providing functional and engaging web pages to users as fast as possible.