Marissa Mayer has been hired away from Google to become the new CEO of Yahoo. Now, Ms. Mayer becomes another one of the few female CEOs in the tech industry. Yahoo’s previous CEO, Scott Thompson, had resigned amid questions over him misrepresenting his credentials to work in the industry. Along with the new CEO, Yahoo’s board of directors is being reshuffled as well.
Read the full article here:
Google’s Marissa Mayer Tapped as Yahoo’s Chief – NYTimes.com
Do you know anything about switchboard tags? If you are like most of the population you probably answered no to this question. These tags can be used to redirect and identify sites using Bing and Google but are also implemented when you are using a mobile version of the site via your cellular device.
Read the full article here:
Switchboard Tags: Like Canonical Tags, But For Mobile SEO – Search Engine Land
Search engine optimization can be a difficult task. Mark Jackson writes this article using content from the “7 Habits of Highly Effective People” by Stephen Covey, showing that many of the facets from that book hold true to the work he does in SEO. From learning to be proactive and work on those things that are within your scope of control, “Sharpening the saw” and constantly looking for how to do things better, Mark gives some valuable tools for optimization of SEO services.
Read the full article here:
7 Habits of Highly Effective SEO – Search Engine Watch
Google Maps and Google Earth are familiar tools for lots of people trying to navigate or see pictures of other locations, and now the company is further expanding their map toolbox. Recently, select stores are available as maps, complete with shelf markers and section labels. Below is an example of a Best Buy mapped by Google. Users on reddit.com in the link underneath the image speculate how such technology could play out in the future.
Read the full article here:
Google never ceases to amaze me. Now we have aisle … – Reddit
A writer humorously contemplates the copious number of spam comments he receives each day. He wonders at the poor quality of these comments and the multiple tactics used to transfer the spam past the spam-filter and the human operator. To illustrate his point that many of these are filled with strangely phrased ideas and erroneous grammar, the writer includes an excerpt of a comment he had received, which discusses what one spammer thinks will appeal “to the vanity and goodwill of people who run legitimate WP sites.”
Read the full article here:
Large collection of default spam-comments from a slimy SEO tool – Boing Boing
Although online marketing services can help a young business reach clients, not all service providers in the field are equally competent. In an article on the Search Engine Journal site, search engine optimization (SEO) consultant Gregory Smith claims that providers relying on cheaper SEO methods can harm their clients in the long run. Smith names ways to determine a potential SEO consultant’s level of professionalism.
Read the full article here:
Why There’s No Such Thing as Cheap SEO or Link Building | Search Engine Journal
In an article on the Search Engine Journal site, Sujan Patel lists ten online marketing methods for new firms. Despite the article’s headline and lead paragraph, not all of the listed methods focus strictly on search engine optimization (SEO). Methods pertaining to SEO include keyword selection, content generation, and visitor data collection. Other methods mentioned in the article include branding, social networking, link building, and guest posting.
Read the full article here:
10 SEO Techniques All Startups Should Be Using | Search Engine Journal
Since the introduction of Ecommerce sites, their marketing, production and selling have matured significantly. Search Engines are programmed in such a way that to reward relevance, popularity, and quality. Ecommerce sites often mistake the choice of SEO shortcuts that could well work in the short term but they can be revealed and penalized later. The 5 important SEO shortcuts that must strictly be avoided are buying links, stock product descriptions, irrelevant content sections, fake profiles and low value linking.
Read the full article here:
5 SEO Shortcuts to Avoid | Practical eCommerce
If you are trying to get traffic to your site killer content is one of the best ways to do it. One of the biggest tips to help your site to better is to make sure it gets published. You can’t get traffic if it isn’t even there. Also discussed in this article are using Social Connections to build traffic. This article is a must read if you are working on getting more traffic to your site.
Read the full article here:
Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data] | Search Engine Journal
International SEO is quite different from national SEO. If you are doing national search all you have to do is look into local domains or sub-domains or folders which are termed as geo-targeting. On the other hand you if you are to do international SEO, you have to know languages which are not your mother tongue. But if you have some knowledge about SEO, you can very quickly get proficient at international search.
Read the full article here:
Is International SEO Really That Different From “National” SEO?
