Google has finally decided to retire it’s old version of Google Analytics, a web traffic analysis tool that gives website owners detailed information on visitors’ usage patterns for free. For over a year, Google has given users the option to pick between the new and old versions of this program, but is now putting the old version to rest.
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Google Bids Goodbye to Old Version of Analytics – ValueWalk
Google released its 2011 economic numbers stating that it had an impact to the tune of 80 billion dollars. This move brought about a few questions regarding why they felt the need to release the numbers, as most know that Google is a successful company. The numbers reported are a bit had to figure since it is reporting on figures from 3rd party companies working within Google.
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Google: We drove $80B in US economic activity last year – CNET
Google Commerce is creating a program in which you won’t have to type the entire phrase when you’re searching for something. They are partnering with advertising firms as to make searches of their products. This will be revolutionary as it will help people search for things they may not know how to spell. Advertisers are lining up for the service.
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Google Adds ‘Search As You Type’ to Commerce Sites – PC Magazine
If you want your AdWords campaign to succeed, you need to know the sure ways that it won’t. Learn the 6 ways that will make your AdWords campaign fall flatter than a pancake, so you know the exact mistakes you should be avoiding. This way, you are sure to do the right thing when you move forward.
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6 Ways to Ensure Your AdWords Campaign Fails – Search Engine Journal
A new feature currently being developed by Google, Analytics, should be coming to AdWords soon. It has begun its small beta testing to a few select accounts. Not much is known about the new success of the testing or any other intended features, but GA is a long awaited feature for marketers. Its introduction will perhaps bring a new, slightly more organized Columns tab where you can customize the page better.
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Google Tests Adding Analytics Data To AdWords – Search Engine Land
“Ad Targeting is Hard” is an informative article that describes what is working well and not so well when trying to reach an user. One targeting method that is profitable is Google AdWords. Another, used by Microsoft has been a losing proposition. The article explains the complexity of Algorithms and the vast amount of data needed to correctly train the Algorithms. Finally, the article describes the attributes of a successful targeting campaign.
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Ad Targeting Is Hard – TechCrunch
Many people have been receiving checks as the result of an alleged class action lawsuit filed against Google for allegedly overcharging advertisers. The class action lawsuit appears to be legitimate, but the amounts of the checks, some as little as seven cents, hardly seem worth the paper they are printed on.
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Google Adwords Settlement Check: Is It a Scam? – Better Business Bureau (blog)
This is pretty big news. Google’s just released (on 9/9/10) a new site, called the Google AdWords Small Business Center. This is a site dedicated to helping people learn more about how to use AdWords or how to improve existing accounts.
There are several lessons here, with tips and even a link to the AdWords Beginners’ Guide. It looks to be a good place for people to learn about AdWords, although the site by itself doesn’t appear to be fully comprehensive. However, they do include links to other pages, including a link that allows you to search for an AdWords Pro (such as myself, yes, I am an AdWords Pro) to help take care of all of the work involved in managing your AdWords account.
At any rate – if you’re having trouble with your AdWords account in any way, I recommend checking out Google’s new Small Business Center. It might give you the help you’re looking for.
Google AdWords has a new tool they’re trying out. It’s called the AdWords Campaign Experiments (or ACE). It’s taking some testing that normally takes a while and making it faster. Read more
Apple has recently revealed news on the iPhone OS 4 update. The more interesting part of this news for marketers is the new development of iAd – an advertisement opportunity to allow ads to be created and used within apps on the iPhone. Read more
