Twitter is introducing a new way to tweet using just your voice – called simply Voice Tweets.

The company announced this week that voice tweets will soon be among the many different ways you can tweet, such as using photos, videos, and regular text. 

“Over the years, photos, videos, gifs, and extra characters have allowed you to add your own flair and personality to your conversations. But sometimes 280 characters aren’t enough and some conversational nuances are lost in translation.

So starting today, we’re testing a new feature that will add a more human touch to the way we use Twitter – your very own voice.”

To start, the feature is limited to a small number of people using the Twitter app on iOS devices, though it will be rolling out to all iOS devices in the coming weeks.

While those with Android devices and those on desktop computers are left out of being able to create voice tweets for now, everyone can still see and listen to voice tweets that appear in their feed.

How To Post a Voice Tweet

If you have been given access to voice tweets, you will notice a small icon resembling an audio wavelength next to the camera icon when composing a tweet. 

If you tap that icon, you will be presented with a screen showing your profile photo and a record button. Just tap that button to get started recording. 

Voice tweets are limited to 140 seconds of audio in each clip, though the company mentioned that you can keep talking and have your audio automatically split into a thread of multiple voice tweets. 

Once shared, your voice tweet will appear in other people’s feeds with a tappable image that will begin playing your audio in a docked window at the bottom of the screen. 

There’s a lot that can be left unsaid or uninterpreted using text, so we hope voice Tweeting will create a more human experience for listeners and storytellers alike.

Whether it’s #storytime about your encounter with wild geese in your neighborhood, a journalist sharing breaking news, or a first-hand account from a protest, we hope voice Tweeting gives you the ability to share your perspectives quickly and easily with your voice.”

Facebook is testing the idea of adding an entirely new type of service to its already large umbrella – email. Several small-to-medium businesses are seeing a new set of tools on the site which make it possible to send marketing emails to your customers. 

With the tools, businesses could not only compose and send emails directly through Facebook, but track their performance with detailed analytics as well. 

In a statement to AdWeek, Facebook confirmed the test, saying it will be limited to a small number of businesses:

“We’re testing new email marketing tools with a small number of businesses to help them more efficiently notify their customers of changes to their services and operations.

We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”

Of course, if the feature is well received, it is likely to be implemented into the main Facebook system and made available to everyone. 

How To Send Marketing Emails Via Facebook

Facebook Email creator

While I personally haven’t been able to find the tool, those who have been given access are being alerted via a pop-up message near the left sidebar menu. 

Once you have clicked the Marketing Emails tab, you are directed to a prompt to confirm your new Facebook email address:

“Reconnect with your email subscribers using marketing emails. Select your audience, customize your design, and track performance all in one place. Confirm your Page’s email address to get started.”

After your email address has been confirmed, you will then be able to begin adding email contacts to your list. This can be done individually or in bulk using a spreadsheet. 

During this process, you will be asked to confirm that you have received permission to send promotional messages to these contacts.

Facebook email permissions

With this process complete and your contacts uploaded, you can now start composing and sending email messages using the Pages app. 

Facebook email creator

A Free Solution For Businesses Without Email

For businesses that currently do not have a professional email account established, the tool could provide a potentially powerful way to craft and send messages that look more professional than what can be achieved through other free clients like Gmail. 

However, it is unclear whether the tool will allow businesses to receive email responses, raising questions about its usefulness outside of sales promotions or fliers. 

For now, this is a test to keep an eye on as more people get the chance to try it for themselves.

Google is making a change to how featured some featured snippets function by taking users directly to the associated text when clicked. 

Featured snippets are the highlighted search results that appear at the top of some results pages, showing a specifically relevant bit of text.

The company announced the update through its Google SearchLiason Twitter account, which posted:

“As we have done with AMP pages since December 2018, clicking on a featured snippet now takes users to the exact text highlighted for HTML pages, when we can confidently determine where the text is.”

While it is a relatively small change, it makes featured snippets even more useful to searchers (and thus, more essential for businesses to put in place). 

Surprisingly, the company says there is no additional code or special markup needed to prepare your featured snippets for this change. 

Instead, the search engine is essentially using a trick that highlights specific text by tweaking the URL for each snippet.

As Roger Montti explained over at Search Engine Journal, this is a feature previously used for Accelerated Mobile Pages (AMP), which has the dual benefits of being easy to implement and trackable.

Google appears to be testing the idea of integrating its normal web search into search results on YouTube. 

Reddit users have been reporting seeing results and links to traditional web pages when doing searches on the video platform, as you can see in the screenshot below:

YouTube Showing Google Search Result

As you can see, Google places a single web page result among the video results, with an option to click the link or jump to a search directly on Google. 

The test appears to be limited, with many (including myself) being unable to replicate it. However, there are enough reports to conclude this is a legitimate test and not a glitch or hoax. 

So far, reaction to the move has been mixed. Many have decried the potential new feature as “annoying” and said they would “ryin the YouTube experience.”

However, there have also been those who see potential in the concept, saying it could make it easier to leap to Google when YouTube doesn’t provide the results someone is hoping for.

As one user described:

“Sometimes I’m looking for a tutorial but I want a video explaining it, and if it doesn’t exist now I have the option to do a quick Google search in the app.”

Personally I see some utility in integrating a single, non-obtrusive link within video search results. Obviously, those searching on YouTube are primarily looking for exclusively video content, but there are certainly scenarios where users are moving back and forth between YouTube and Google. This would be a convenient option for those situations.

Google will soon be updating their search ranking algorithm with a new ranking signal. This new signal will combine a number of existing signals with a recently introduced metric known as Core Web Vitals. 

The search engine says the goal of the new update is to better rank pages based on the quality of users’ experiences with the site. 

In addition to the new ranking signal, the company announced a few other changes it will be making to its systems in the coming future:

  • Incorporating page experience metrics into rankings for Top Stories in Search on mobile
  • Removing the AMP requirement for content to be shown in Top Stories

The “New” Ranking Signal

While the new signal is being called the Page Experience Signal, it actually combines a few existing search ranking signals with the recently introduced Core Web Vitals details. The metrics being brought under the umbrella of Core Web Vitals include:

  • Mobile-friendliness
  • Safe-browsing
  • HTTPS-security certification
  • Following intrusive interstitial guidelines

As the company said in its announcement

“The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile.”

How To Monitor Your Core Web Vitals

To help prepare webmasters for the coming update, Google has also created a new report section within Search Console. The goal is for the new report to replace the need for a suite of tools aimed at specific issues such as page speed and mobile-friendliness.

The tool can also filter data based on those which are “Poor,” “Needs Improvement,” or “Good.”

When Will The Update Happen

While the update doesn’t really change all that much regarding how webmasters and SEO specialists should approach managing sites, the company sees it as important enough to give a significant notice ahead of the release. 

In fact, Google says these changes to the algorithm will not be happening before 2021. Additionally, the search engine will provide another notice 6 months before it is rolled out.

In recent weeks, LinkedIn has been updating its algorithm it uses to rank content with new signals like “dwell time” or how long users spend with each piece of content. 

Even more, the company has also revealed its secret ranking recipe by using a blog post to dig deep into exactly how it ranks content. 

How LinkedIn Ranks Content

Similar to other major algorithms like those used by Facebook, YouTube, and Google, LinkedIn tries to tailor users’ feeds to their specific interests and niches. To do this, LinkedIn follows a specific process.

When a user logs on, there tend to be tens of thousands of potential posts the social network could choose to show you. To filter these down, the algorithm first applies a lightweight ranking algorithm referred to as a “first-pass candidate generation layer”. This helps choose specifically which posts you might see based on a number of factors including connections and keywords. 

From here, the algorithm now has to determine what order these posts will be shown in. 

As the company describes, “If Alice’s connection Bob recently shared an interesting article, what determines where Bob’s post will appear in Alice’s feed?”

For this, LinkedIn looks at what it calls “viral actions” which include:

  • Reacts
  • Shares
  • Comments

Based on individual users’ actions, the algorithm weighs these interactions with content to determine which content is most likely to create user engagement.

How Dwell Time Fits Into This

While LinkedIn’s algorithm has largely been successful at curating a feed with content most likely to generate user actions, the company says it has noticed some downsides to this approach. 

Specifically, actions like clicks and shares are relatively rare when compared to the total number of people seeing each piece of content. In the grand scheme, focusing on some binary metrics like clicks may miss out on other more passive forms of engagement which may reflect quality content. 

In other words, LinkedIn’s old system could see simple measures like whether someone clicked a post, but it wasn’t factoring in more complex metrics like how long a person was spending with a piece of content after taking action. 

This creates problems when content simply doesn’t live up to its promise or users could potentially share misleading posts to drive clicks.

When this happens, people might click on a post and almost immediately return to their feed.

With the old system, these posts would get rewarded for the number of clicks made, despite the content being unsatisfying. 

Because of these issues, LinkedIn says accounting for dwell time provides numerous advantages for its algorithm:

LinkedIn Dwell Time Benefits

How This Affects You

Overall, this update should have very little negative impact on those already creating informative and engaging content on the professional social network. If anything, you may benefit as the new algorithm punishes those sharing clickbait.

However, it is unclear if LinkedIn’s latest system also accounts for the overall length of content. This could potentially create issues where shorter updates might be downplayed over more in-depth content simply because people spend less time with each individual post. This may be something to keep in mind as the impact of this update takes effect.

Facebook is launching a major overhaul called Shops which will make it easier for brands to sell their products to users without sending them off the social network. 

In theory, the move would allow e-commerce businesses to operate their entire business over Facebook, without an external website or online shop.

With Facebook Shops, businesses can turn their Facebook pages into completely shoppable storefronts. The company also plans to extend the feature to Instagram in the near future.

While the service is free to set up on the social networks, it is powered by third-party services such as Shopify, BigCommerce, and Woo which tend to require a fee or subscription to use. Additionally, the service will charge a fee when customers complete a transaction using the feature. 

Businesses will also be able to include their shops in Stories or buy ads to promote their shops and products across the social networks. However, it is unknown exactly what those ads will look like when they arrive.

In a blog post, Facebook indicated they will be working to integrate loyalty programs into their online shop sometime soon. 

“You’ll be able to easily see and keep track of your points and rewards,” said a company representative. “And we’re exploring ways to help small businesses create, manage, and surface a loyalty program on Facebook Shops.”

While discussing the move in a live stream, CEO Mark Zuckerberg suggested that brands struggling to recover from the COVID-19 shutdowns could use the feature to connect with new and existing customers.

“If you can’t physically open your store or restaurant, you can still take orders online and ship them to people,” said Zuckerberg. “We’re seeing a lot of small businesses that never had online businesses get online for the first time.”

The COVID-19 pandemic has impacted or changed almost every part of our daily lives in some way, and that holds very true when it comes to online search. 

Google has been tracking these shifts from the initial outbreak to our current time where over 4 billion people are staying home around the world and many in America are returning to work. 

In particular, Google says it has seen five key trends reflecting how online search behavior, consumers’ interests, and purchasing behavior have shifted over the past few months.

The five key trends in online search after COVID-19 include:

  1. More consumers are relying on multiple devices
  2. Increased reliance on Google search
  3. People are using online tools to create and develop virtual relationships
  4. Routines are adjusting to reflect being at home
  5. People are increasingly practicing self-care

Let’s dig into what these trends really mean and reflect:

Multiple Devices

With the huge jump in people working from home or spending extra time relaxing inside, Google has seen a similar increase in the amount of content consumption. Specifically, the company says staying home has led to at least a 60% increase in the amount of digital content watched in the US.

This means many consumers are relying on one device to indulge in their favorite content online while using another device to browse products, look up information, and connect with friends. 

Increased Reliance On Google

The search engine has seen a massive increase in searches for critical information and a wave of content designed to inform the public about safety, updated business practices, and other essential needs.

For example, Google has seen that online search interest for terms like “online grocery shopping” and “grocery delivery” grew 23% year over year in the US. 

Online medical needs have also skyrocketed, with online search interest in telemedicine climbing by 150% week-over-week. 

Building Virtual Relationships

Businesses may be opening, but many are still practicing social distancing which keeps them away from friends and family. In lieu of being able to spend time with loved ones, people are finding new ways to build relationships online:

As of April, Google Meet has hosted at least 3 billion minutes of video meetings, with nearly 3 million new users joining every day. 

Online search shows increased interest in digital recreations of normal social events, such as a rise in search interest for “virtual happy hour” or “with me” content which shows people doing ordinary tasks like cleaning, studying, or cooking. 

Changing Routines

As social distancing and quarantine continues for many, online search interest has shown that many are adapting their typical routines to be internet-first.

For example, search interest for “stationary bicycles” and “dumbbell set” has continued to rise while many try to stay healthy from home. 

Google also reports that search interest for “telecommuting” in the US has continued to grow since it reached an all-time high on Google and YouTube in March.

Practicing Self-Care

To help cope with the mental and physical toll of the COVID-19 epidemic, many are turning to online search to assist in practicing self-care from home. 

Some examples of this from Google’s report include:

  • Views of mediation-related videos are 51% higher in 2020 compared to 2019.
  • Searches for “bored” spiked significantly and have remained heightened since March. 
  • Searches for at-home activities such as “games,” “puzzles,” and “coloring books” have remained increased since March. 

Read the Full Report

The full report includes additional data as well as recommendations for responding to these changes to online search over the past few months. You can read the entire 39-page document here (PDF).

LinkedIn is in the process of launching a new way to create and host live virtual events as group meetings and conferences move online in the wake of COVID-19. 

The new events tool combines two of LinkedIn’s existing features (LinkedIn Events and LinkedIn Live) to prioritize the virtual conference needs of today’s professionals. 

By bringing these tools together, you can now easily alert users to upcoming live streaming content and build an audience for your future streams. This creates better engagement and encourages your followers to set aside time. 

LinkedIn Events

LinkedIn says it has seen huge gains in both the number of people streaming and engagement on those streams, with live video receiving up to 23 times more comments per post and 6 times more reactions per post compared to native video. 

Why Create a Virtual Event?

In the announcement, LinkedIn highlights several ways Virtual Events can help businesses:

  • Host your event safely, in a trusted environment: Using LinkedIn Live, you can choose to live stream to your Page followers or Event attendees, so you can meet audiences where they are. Admins can leverage easy-to-use 3rd-party broadcasting partners, including Restream, Wirecast, Streamyard and Socialive, with more being added in the coming months. 
  • Attract the right professional audiences: We’ve made it easy for you to share your event to your Page followers and send direct invitations to your first-degree profile connections. 
  • Drive buzz and engagement for your event: You can build buzz for your event or live broadcast by posting an update to your Page or Event feed and by recommending key posts for attendees to check out. 
  • Get more mileage out of your events: Once your virtual event is over, you can keep the conversation going with the Video tab — a dedicated hub for a Page’s organic video content that can be accessed by all members of your community. As virtual events become the norm, the Video tab helps you extend the shelf life of your digital video content.

How To Create Your Own Virtual Event on LinkedIn

To be eligible for hosting Virtual Events, your Page must also meet the criteria for accessing LinkedIn Live – which means your page must have at least 1,000 followers. 

The company has also suggested that it will only approve brands for LinkedIn Live who regularly engage with their community by responding to comments and facilitating a dialogue. 

Once you have been approved, the process is simple:

  • Select “Create a LinkedIn Event”
  • Select the option which says the event will be “online-only.”
  • Once you are ready to stream, open an accepted third-party streaming tool and select the event as the stream destination, instead of your organization’s Page.

The currently accepted third-party stream tools include Streamyard, Restream, Wirecast, and Socialive. The company has indicated it will soon be adding support for Wowza in the near future.

Once your stream begins, all event attendees will be notified through in-app or onsite notification. If enabled, attendees may also be notified through push notifications or browser alerts.

Throughout the COVID-19 pandemic, Google has been rapidly releasing new tools to assist shoppers looking for contactless pick-up options, delivery, and keep consumers up-to-date on frequently changing business hours or closings and openings. 

Now, the company has released a way for retailers to easily signal that they provide curbside pickup for products appearing in Local Inventory Ads. 

Delivery Is Overwhelmed, Consumers Shift To Pickup Options

With many stores across the country closed, many shoppers quickly turned to online retailers like Amazon to find their necessities and enjoyment during quarantine. Unfortunately, this led to shipping being massively overwhelmed, creating delays of up to a month for any product deemed “non-essential.”

Google says this situation directly contributed to a 70% global increase of searches for “in-stock” products within just one week from March 28 to April 4 and has continued to be an important search query for shoppers. 

While the company doesn’t provide specific data, it also suggests that searches for “curbside pickup” have been elevated since late March. 

How To Add Curbside Pickup To Local Inventory Ads

To help advertisers alert customers to alternative pickup or delivery options, Google has implemented a new label for products shown in Local Inventory Ads available with curbside delivery. 

The label is a small but significant badge for many shoppers, even as businesses reopen across the country. 

Although technically still in beta, Google announced it was opening the badge to all advertisers running Local Inventory Ads who have completed the process of onboarding for store pickup. 

Because it is still in beta, accessing the feature also requires a few unique steps. Specifically, advertisers must contact a Google Ads rep or fill out this form.

The new tag is available to all eligible advertisers anywhere Local Inventory Ads have been launched, including Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, Norway, Sweden, Switzerland, the UK, and the U.S.

If you do not fit the criteria for this feature or are not utilizing Local Inventory Ads, the company notes that you can still use your Google My Business profile to notify shoppers to curbside pickup or delivery options by adding these attributes to your listing.