Google AdWords has a new tool they’re trying out. It’s called the AdWords Campaign Experiments (or ACE). It’s taking some testing that normally takes a while and making it faster. Read more
One of Google’s new developments is the adding of another search element to their engine. Time. You can now search for a certain “freshness” of content in Google’s cache. Read more
The news is out, Google is not a fan of Microsoft Windows. The main reason is security concerns, the vulnerability that is present with the hackability of the operating system. Read more
Google’s making some changes to their standard search results, to include a left hand nav bar. This has made some people (including Business Insider) wonder if it’s to imitate what Bing already has in place – a side panel to have different links for images, videos, etc.
This change will affect how people view results in general, although Google’s advertising approach will likely not change heavily. We’ll have to see what the response is when they go fully live with these changes.
You can see Google’s words on the new SERPs here:
Google is continuously finding new ways to measure the quality of web sites, to choose which pages should be ranked higher. Relevance is still king for SEO, but one new element for search engine optimization (listed by Google directly) is web site speed. Read more
So it’s April Fool’s Day. And Google always has something good. Apparently today they have announced that Google is no longer Google. Is is now Topeka. You can find out the details here, on their blog.
But all over the world, new things have arisen with Google. In the UK, a video was put up on YouTube about their latest translation advances. You can see the details of this amazing tool on the Google page here. A similar tool is available in Japan. Google Maps got an upgrade in Australia.
And I highly recommend going to Google Maps, use street view (drag the icon of the person onto a street), and you’ll see the latest advance in Google Maps technology. Quite nice.
Matt Cutts put out his latest update with Google in his blog. It appears that Google is now allowing bookmarking within the search engine itself. The way it’s done is to use stars next to each page you want to bookmark (much like Gmail operates with stars and emails). Then for any related searches, the bookmarks will show up above all the organic listings in a separate starred list.
And for editing on any of your bookmarks, there’s now a Google Bookmarks page that you can use to go and adjust your bookmarks as you see fit. Any text you add here will be used to match searches you put in, and will display that bookmark if you search for text within these fields.
How many people use this tool we’ll have to see, but it does have some advantages for organizational use within Google.
Google released a report card last week for product pages on search engines. This report card analyzed the levels of quality for SEO on the pages.
The short of it – Google gave themselves only one “excellent” rating, got three “satisfactory” ratings and eight “needs improvement”.
Google has stated they have taken action on these results or plan to. It’s somewhat funny to hear that the big search engine doesn’t always tweak their own pages properly for SEO purposes.
If you want more details on this, you can check out this article from the Los Angeles Times.
Today a court order goes into effect to force Microsoft to allow Windows users a choice in internet browsers. Previously, Microsoft’s Internet Explorer was the default browser installation on Windows. As of today, that decision is no longer enforced, and users will have a choice to make that many were previously unaware they even had.
One possibility of this outcome is that Google Chrome may now see some increase in use. Google is doing a heavier push in the mainstream media, so everyday internet users will see the option to install Chrome. If a lot of them choose this, this will increase Google’s hold over the search engine market, and this will also effect many SEOs in their approach to optimization.
It appears the battle between Google and Microsoft (who’s joined forces with Yahoo) may have only now just begun. To check out more details on this story, see this article by HighPosition.net.
As everyone knows, typing in a domain doesn’t always give you the site you intended to hit. And typos like this happen all the time. There are people who have realized this and are making money from it.
There are two ways to make money from domain typos – either by using PPC and bidding on these typos (and then making money from the traffic you get on these usually cheap keywords), or by registering these domains and putting ads on the site for them.
The people that do the latter are called “typosquatters”. And there’s potentially a lot of money in the ads for higher traffic domain typos. Keep in mind that if the owners of the real domain notice you doing this, they can ask you to take the site down.
Whether or not typosquatting is ethical is a subjective question, but the fact is that some people make a ton of money from it, and so does Google. You can find out more about this and the figures involved in this article from Sideways News.
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