Search engine optimization, or SEO, seems to be becoming less popular with small businesses. The belief comes from the fact that for all the effort it takes to manage your ranking on a search engine, the results are hard to see; you don’t know if all that work produced a new customer. SEO providers seem to have left out the fact that it also matters what your website is and what it is selling is also required to attract customers, not just high search rankings.
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Why These SMBs Say No To SEO – InformationWeek