The TMO Blog

Microsoft Advertising Will Only Run Ads By Verified Advertisers Starting August 1

Effective August 1st, Microsoft Advertising will stop running ads from anyone who is not a verified advertiser.

Google’s E-Commerce Service Merchant Center Is Becoming Merchant Center Next

Google is transitioning its popular e-commerce service Merchant Center to a new, easier-to-use tool called Merchant Center Next.

TikTok, Instagram Reels, and YouTube Shorts Dominate Short-Form Videos In Their Own Ways

Marketing, Social Media Marketing, Video

The past few years have seen a meteoric rise in the popularity of short-form video content with TikTok and a wave of imitators driving interest in bite-size videos that can be easily consumed on smartphones. Now, a recent study by…

Google Is Introducing Two New Goal-Based Ad Campaigns For Video Ads

Advertising, Google, Video

Google is adding two new campaign types for video ads aimed at driving video views or generating demand.

New AI Features Are Coming To Bing For Mobile Devices

Marketing, Microsoft, Mobile, SEO

Microsoft is overhauling its Bing search engine’s mobile experience with new features, better formatting, and integration with mobile apps for Skype and Edge.

Google’s AI-Powered Search Engine Arrives – What To Expect

AI, Google, SEO

After months of rumors and speculation, Google’s AI-powered generative search experience is here - sort of. The new conversational search tool is available to users as a Google Labs experiment only accessible by signing up for a…

Content Flagged By Google SafeSearch Won’t Appear In Discover

General, Google, Marketing, SEO

Google Discover will not show content or images that would normally be blocked by the search engine’s SafeSearch tools.

Google’s John Mueller Answers Some ‘Dumb’ SEO Questions

Google, Marketing, News

Google Search Advocate John Mueller, appeared on Reddit to answer a series of “dumb” SEO questions covering a range of SEO issues

Yelp Announces Its “Biggest Update In Years”

Advertising, Marketing, Social Media Marketing

Yelp has revealed 3 new features aimed to make it easier for brands to connect with customers and to improve user trust in the brands they find on the platform.