The TMO Blog

What is SEO-Friendly URL Structure?

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Some people think that no matter what URL structure you have, search engines will be able to make complete sense of it and be able to index the site. While this is true, to an extent, they then use this idea to say that there is no such thing…
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Take Zappos For a Social Media Marketing Example

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You may have heard of Zappos, a web site known primarily for selling shoes. They recently revealed some of their online marketing strategy, including some successes and failures, that could be helpful to many businesses, both big and small,…
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Tips For Making a Great Looking WordPress Blog

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WordPress has gone from a simple blogging platform into one of the most popular tools for sharing a variety of different web content. We use it, and chances are so do many other websites and blogs you visit. Whole sites can be run with the…
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Determining If Your Backlink Source Is Worth The Effort

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All backlinks are not created equal. Everyone knows that. But, with the number of linking opportunities out there and the number of backlinks a site is expected to have, inexperienced SEOs tend to take a quantity over quality approach that can…
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Time Savers For Managing Your AdWords Account

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Your daily schedule is pretty tightly booked. Usually, trying to cram in some time to optimize your AdWords campaigns to get the most out of your online advertising budget is pretty low on the list of priorities. But, if you put in a little…
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Warning Signs To Look For When Hiring an SEO

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For companies looking for an SEO, the process can be confusing. There is a lot of jargon that the uninitiated business owner likely doesn't know, and the field is absolutely full of companies offering what initially look like the same thing.…
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Design Rules From Magazines That Work In Any Medium

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Sometimes I find myself, as well as plenty of others, writing about web design as if it is entirely separate from other mediums. Sure, there are plenty of things that distinguish web design, such as coding and even specific layout patterns…
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AdWords Looks To Increase Mobile Revenue

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AdWords' cost-per-click has fallen over the last five quarters. Perhaps that's why there recent efforts have been to enhance their keyword advertising with respects to mobile users. As Steven Musil reports for CNet, Google's AdWords Enhanced…
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Google Documents For All Your SEO Needs

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One of the best parts of the SEO online community is how happy everyone is to share their knowledge, tips, strategies, and tools for others to use. Maybe it is because some of the best SEO practices actually involve sharing information, and…
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