The TMO Blog

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Google Is Testing Using AI To Rewrite Headlines For Search

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Google has confirmed it has started a “small and narrow test” using AI to rewrite site headlines in search with AI without any notification to users or website managers.  The confirmation raised eyebrows as it used strikingly similar…
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AI Use Equals More Than Half of Search Usage According To New Study

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A new analysis indicates that AI tools are now generating enough sessions to be equivalent to more than half of search engine volume - highlighting the surge in artificial intelligence usage in recent times.  According to data from Graphite.io…
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Gen Z May Be Pulling Away From Using TikTok Over Google Search

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While a growing number of U.S. consumers are using TikTok for search, a new survey suggests the popular social network may not be as strong of a challenger to Google as previously believed. 
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Google Experts Share The Two Most Common Crawling Issues

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Crawling and indexing issues are one of the most damaging SEO issues a site can have. Not only do they hurt your rankings, making your business and products less visible in search results. These types of issues can completely prevent pages…
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U.S. Google Searches Per Person Dropped Sharply in 2025

A new study of data from millions of real users found a significant drop in how often people in the United States are making searches on Google compared to just a year previous. 
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Ads Are Coming To ChatGPT

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OpenAI has announced that it will begin testing ads within ChatGPT soon, creating a potential new major advertising channel for brands. 
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Google Reduces Audience Segment Limits, Opening Remarketing And More To Smaller Brands

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Google recently announced a major change to its ad platform that opens up some of its most powerful advertising tools for smaller businesses.
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Google Says To Optimize For Humans, Not For AI

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In a recent episode of the Search Off The Record podcast, Google’s Danny Sullivan and John Mueller spoke about AI and how it has changed search (and how it hasn't)
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YouTube Brings Title A/B Testing To All Creators

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YouTube is giving creators a new tool that makes A/B testing titles for their videos easy. This means any creators with access to advanced features will be able to guarantee they are using the most engaging titles that drive the most clicks…
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