After a false start, Twitter is relaunching its verification system including the much-discussed Twitter Blue program.
To distinguish those who are paying for verification from celebrities or well-known businesses, the new take on the system is also introducing unique labels for businesses and official accounts.
During the initial rollout of the Twitter Blue system, there was a wave of confusion as parody accounts, trolls, and other bad actors were spending the $8 fee for Twitter Blue to impersonate public figures and companies.
Following this confusion and complaints from several companies facing PR fiascos, Twitter CEO Elon Musk temporarily retracted the program. In theory, the new badges for official and business accounts, along with restrictions on who can apply for Twitter Blue, should help prevent bad actors from abusing the system.
Below, we will get into what each badge stands for and who is eligible for each.
Twitter Verified (Twitter Blue) – Blue Checkmark
The classic blue checkmark will be available to users subscribing to the Twitter Blue verified program.
The program costs $8 per month if you subscribe through a web browser or $11 for those subscribing through the iOS app. Musk says the increased cost for Apple users is reflective of Apple’s commission on in-app purchases.
Along with the blue checkmark, Twitter Blue accounts will soon start receiving a number of benefits including:
- Priority placement in replies, mentions, and search results
- 50% fewer advertisements
- The ability to edit tweets
- The ability to publish longer videos
To be eligible, accounts must meet a number of criteria including:
- Be Complete: Your account must include a display name and profile photo
- Recent Activity: There must be activity on the account in the last 30 days
- Established: Accounts must be older than 90 days and include a phone number for verification
- Non-Deceptive: Twitter must find no signs of deceptive activity on your account, including signs of platform manipulation or spam.
Verified Businesses – Gold Checkmark
While verified businesses or public figures used to share the blue checkmark, they will now be distinguished with a gold checkmark. The intent is to prevent confusion between individuals paying for verification and brands established on the platform.
For now, brands that already have a blue checkmark will see their badge automatically converted to the gold option. However, Twitter’s product lead, Esther Crawford, says the company will soon be opening up portals for businesses to apply for gold checkmarks.
Important Verified Figures – “Official” Labels
Lastly, the social network is granting important public figures an “Official” label next to their account names. This label will be applied to all of the following types of accounts:
- Government accounts
- Political organizations (such as parties)
- Commercial companies & business partners
- Major brands
- Media outlets