Tag Archive for: twitter verification

Twitter Blue Expands To Brands With Blue For Business

After a somewhat chaotic rollout for Twitter Blue Verified for standard users, the company is beginning the process of launching Blue for Business.

The new subscription option will distinguish verified businesses from verified individuals through a unique gold checkmark, square profile pictures, and the ability to link affiliated Twitter accounts.

Those who are linked as an affiliated account, such as accounts of employees, will be given a different badge next to their verified individual checkmark. 

For example, you can see the difference between the official Twitter account and the linked affiliated account for an employee below: 

Blue for Business example

It is unclear what other benefits Blue for Business accounts receive by subscribing – other than the ability to distinguish themselves from potential impersonators.

However, the announcement does describe some ways Twitter sees Blue for Business being used by brands:

“By creating this connection, we’re making it possible for businesses to create networks within their own organizations–on Twitter. Businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players or movie characters can all be affiliated. You name it, we got it. Each affiliate will be verified and officially linked to their parent handle based on a list provided by the parent business. We will share any new criteria, pricing or process as we update them.”

Currently, Blue for Business is limited to a pilot run of select accounts. It is expected to roll out broadly to brands that want to subscribe early next year. Most likely, we will learn more about exactly what the service has to offer brands other than verification.

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Twitter Relaunches Twitter Blue and Other Profile Verification Labels

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After a false start, Twitter is relaunching its verification system including the much-discussed Twitter Blue program. 

To distinguish those who are paying for verification from celebrities or well-known businesses, the new take on the system is also introducing unique labels for businesses and official accounts. 

During the initial rollout of the Twitter Blue system, there was a wave of confusion as parody accounts, trolls, and other bad actors were spending the $8 fee for Twitter Blue to impersonate public figures and companies. 

Following this confusion and complaints from several companies facing PR fiascos, Twitter CEO Elon Musk temporarily retracted the program. In theory, the new badges for official and business accounts, along with restrictions on who can apply for Twitter Blue, should help prevent bad actors from abusing the system. 

Below, we will get into what each badge stands for and who is eligible for each.

Twitter Verified (Twitter Blue) – Blue Checkmark

The classic blue checkmark will be available to users subscribing to the Twitter Blue verified program.

The program costs $8 per month if you subscribe through a web browser or $11 for those subscribing through the iOS app. Musk says the increased cost for Apple users is reflective of Apple’s commission on in-app purchases.

Along with the blue checkmark, Twitter Blue accounts will soon start receiving a number of benefits including:

  • Priority placement in replies, mentions, and search results
  • 50% fewer advertisements
  • The ability to edit tweets
  • The ability to publish longer videos

To be eligible, accounts must meet a number of criteria including:

  • Be Complete: Your account must include a display name and profile photo
  • Recent Activity: There must be activity on the account in the last 30 days
  • Established: Accounts must be older than 90 days and include a phone number for verification
  • Non-Deceptive: Twitter must find no signs of deceptive activity on your account, including signs of platform manipulation or spam.

Verified Businesses – Gold Checkmark

While verified businesses or public figures used to share the blue checkmark, they will now be distinguished with a gold checkmark. The intent is to prevent confusion between individuals paying for verification and brands established on the platform. 

For now, brands that already have a blue checkmark will see their badge automatically converted to the gold option. However, Twitter’s product lead, Esther Crawford, says the company will soon be opening up portals for businesses to apply for gold checkmarks.

Important Verified Figures – “Official” Labels

Lastly, the social network is granting important public figures an “Official” label next to their account names. This label will be applied to all of the following types of accounts:

  • Government accounts
  • Political organizations (such as parties) 
  • Commercial companies & business partners
  • Major brands
  • Media outlets

For more, explore the new Help Center page for profile labels.

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Twitter’s Public Verification Process Is Coming Back in 2021

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After shuttering the public verification process more than three years ago, Twitter is relaunching the system – with some changes. 

Recently, the company stated it plans to reopen the public verification application process in early 2021 after collecting feedback about the process. 

As Twitter says in the announcement:

“We plan to relaunch verification, including a new public application process, in early 2021. But first, we need to update our verification policy with your help.

This policy will lay the foundation for future improvements by defining what verification means, who is eligible for verification and why some accounts might lose verification to ensure the process is more equitable.”

While many of the changes are yet to be cemented until the platform has gathered more feedback, Twitter has given some insight into how it will be approaching verification.

Who Can Be Verified?

According to the announcement, you must meet two criteria to be verified.

“To receive the blue badge, your account must be notable and active.”

The first half of this means that six different types of public figures, organizations, or companies are eligible for the public verification process.

These are:

  • Government
  • Companies, Brands and Non-Profit Organizations
  • News
  • Entertainment
  • Sports
  • Activists, Organizers, and Other Influential Individuals

As for being active, Twitter defines this based on 4 factors:

  • Completion: Accounts must have a full profile name and bio, as well as profile and banner images.
  • Present: You must have logged onto Twitter at least once in the past 6 months. 
  • Secure: The account must have a confirmed email address or phone number.
  • Following Twitter’s Rules: Accounts that have been locked for 12-hours or 7-days due to user conduct within the past 6 months are not eligible for verification. The only exception is if you have successfully appealed the account suspension.

Prohibited Types of Accounts

Some types of accounts will also be ineligible for the public verification process, even if they meet the “notable and active” requirements. These include:

  • Parody, newsfeed, commentary, or fan accounts.
  • Accounts for pets or fictional characters unless directly affiliated with a verified brand or entertainment production. This means that a verified account for Scooby-Doo would be allowed if the account is operated by Hannah-Barbera or one of the channels it airs on, but not one operated by you or me. 
  • Accounts which have engaged in severe violations of Twitter’s guidelines on platform manipulation or spam, such as buying or selling followers or retweets.
  • Accounts representing individuals or groups linked to harmful or hateful activity. 

Of course, Twitter reserves the right to revoke an account’s verification at any time. This could occur for a variety of reasons, including:

  • Letting the account become incomplete or inactive.
  • The individual is no longer in the public position which made them eligible for verification.
  • Violations of Twitter’s rules and guidelines.

Subject To Change

Currently, nothing is set in stone regarding the public verification process when it comes in 2021. Even the posted policies could be tweaked or changed before the final version is implemented. 

To help decide on any changes, Twitter is holding an open feedback period from November 24, 2020 to December 8, 2020. If you would like to provide your opinion, you can by completing this survey.

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6 Easy Steps To Get Verified On Twitter [Infographic]

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verifiedtwitter

Do you want the most coveted Twitter feature limited to only the biggest names online? You can have it with just a few simple steps.

I’m not talking about a new way to share your tweets, but this one small feature will immediately establish you as an authority across all of Twitter. That’s right, I’m talking about the famous blue checkmark showing that your account is “verified”.

Until recently, Twitter has limited verification checkmarks to specifically selected accounts of well-known actors, athletes, business personalities, artists, and authors. But, as of July, anyone can now apply to receive the lusted after sign of influence by going through Twitter’s verification application process.

It might seem like a small thing, but the checkmark is more than just a blue badge next to your name. It immediately shows that you are an established figure likely tied to a reputable organization. It grants weight to your opinions and encourages other users to follow you as an authority in your field.

If you want to get a fancy blue checkmark of your own and get your site verified, just follow the process detailed in the infographic below from SurePayroll and Ghergich & Co:

verified-twitter-03

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