Tag Archive for: visual search

Pinterest expanded its online shopping capabilities this week to make it easier to find and buy products across the platform. The updates to three core parts of its commerce marketing services make its tools more accessible and provide real-time tracking of what’s in stock with which retailers.

Shop What’s In Stock

Users can now shop in-stock fashion or home decor products in multiple ways across the platform.

The most notable change is a new “Shop” tab which will appear on search and on boards to help filter in-stock products from retailers. The tab will also help filter based on price and brands available from retailers.

When it appears on boards, the Shop tab will highlight products from or inspired by the Pins saved within users’ home decor or fashion boards.

Visual Search

Pinterest is integrating its visual search functionality with shoppable Pins to make it easier to find products directly from your feed.

Style Guides

Home decor style guides are now findable using Pinterest’s search tools. These are curated collections based around specific styles such as “mid-century” or “farmhouse” and appear at the top of search results for queries like “living room ideas.”

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Pinterest has made visual search a fundamental part of their service, letting users find products and objects based on similar photos. Now, it is bringing visual search to its Chrome browser extension, which lets you search for images without ever visiting Pinterest.

After installing the extension, all you have to do is hover over any image and click on the little magnifying glass that pops up in the corner. You can then highlight the specific area or object you want to search for.

You can also right-click on the background of any web page you visit to see visual results based on the images on that page.

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“You can even search for specific items inside an image, like that one interesting chair in the corner of a living room,” Kent Brewster, front-end engineer, Pinterest, wrote in a blog post. “Just resize the selected area to pinpoint the part of the image you want to search.”

Once you’ve selected the object you want to search for, you can then refine your search using related topics, such as sunglasses, eyewear, or frames in the image above.

“You can refine your results by topic using the Pinterest search guides,” Brewster noted. “To go even deeper into your search, click any result and pinpoint whatever part of the new image you want to explore.”

For now, Pinterest’s browser extension won’t include Buyable Pins or Promoted Pins in its search results. But, I would wager those will be integrated in the near future.