Google’s upcoming Page Experience ranking update – initially believed to be exclusive to mobile search – will also be coming to desktop search results in the future.
The reveal came during part of Google’s annual big I/O event this week, by Google Search product manager Jeffrey Jose.
Since the announcement of the Page Experience update, which will implement new ranking signals based on “Core Web Vitals” which assess the user friendliness of a site, was going to be rolled out to only Google’s mobile search results.
As Jose explained, however, the update will also be coming to desktop search – at a later date.
“Today I am happy to announce that we are bringing Page Experience ranking to desktop. While we’re launching Page Experience on mobile soon, we believe page experience is critical no matter the surface the user is browsing the web. This is why we’re working hard on bringing page experience ranking to desktop. As always we’ll be providing updated guidance, documentation, and tools along the way to help your pages perform at its best. Stay tuned for more details on this.”
The specific wording of the announcement suggests the desktop update may use its own set of unique or modified ranking signals or criteria. This is reasonable considering users are likely to have different usability expectations depending on which platform they are using.
While the launch of the desktop Page Experience update is unknown, the mobile version is still scheduled to begin rolling out in June and be completely implemented by August.
To learn more about the Page Experience update and to see the announcement for yourself, check out the video below: