Tag Archive for: USA Today

Imagine taking up the cause of a young boy with cancer only to discover that the boy never existed. That’s the reality of hundreds of Facebook users after a recent scam concocted by a Florida restaraunt owner was brought to light.

As Melanie Eversley reports for USA Today, Cindy Choi, 28, created the profile of ‘Kevin San Roman’, a boy living in Spain with leukemia. She also created a profile for his younger brother, ‘Lucas’.

Choi is most likely suffering from a version of Munchausen Syndrome, which makes her motive the attention and sympathy garnered from her false personas.

Though many young girls were “online girlfriends” with the fake profiles, Choi reportedly never met up with any of them. It appears as if playing on the sympathies of others was Choi’s only real wrong doing.

This is certainly not an isolated case. There have been a number of similar stories exposed recently and one would imagine there are currently other scams that continue on Facebook. Hopefully, stories like these make users more wary of who they put their trust in.

No doubt you’re aware of Facebook’s struggles since becoming a publicly traded company. Weary and wary investors want to see effective ways to monetize the social media giant, which Facebook is currently putting all its efforts into. Jon Swartz reports the latest attempt to increase revenue at USA Today.

In May, Facebook acquired social-gift-giving company Karma and, last week, announced a new service called ‘Gifts’ that will allow users to share gift certificates to retailers through their profile. Interestingly, Facebook plans to start by making Gifts available to a small group of users on the main site and through an Android app. The iPhone app isn’t expected for another few weeks.

This is the 2nd public attempt to increase ad revenue by Facebook in recent weeks. You may remember the recent announcement that Facebook Offers would now require businesses to pay to be included.