Tag Archive for: targeting

If your company has a Facebook app, and considering the increasing benefits you should strongly consider having one, it can now help to target your audience.

Brittany Darwell reports for Inside Facebook that the way users interact with your app can be used as a part of ‘Custom Audiences’, called App User IDs, to make a group to target. Users don’t even need to register through Facebook, or with an email or phone number.

Currently, App User IDs are only available for iOS developers, but the expansion to Android is expected soon.

Bing Ads has been fervently working to become a realistic competitor and alternative to AdWords. Recently, they debuted their own location targeting tool, similar to one AdWords trotted out last month.

Just like AdWords, Bing users can now target only those in specific geographic locations or only those visiting specific websites.

So far, Bing has simply been trying to keep up with AdWords innovations, but they obviously are attempting to become a real competitor to Google.

Head over to CMS Wire for the details on the Bing Ads location targeting tool.