As I discussed yesterday, reports are coming out that earlier this year mobile traffic overtook internet traffic coming from desktop computers. Today, a new study has been released which adds to the evidence that 2014 will be remembered for being the tipping point between desktop and mobile or universal internet usage.
The study from social data and sharing tool provider ShareThis found that sharing via smartphones and tablets has surged more than 30% during the second quarter of the year. Using data pulled from its network of more than 2 million U.S. publishers, ShareThis found sharing had gone up 27.8% for smartphones and 3.5% for tablets when compared to the first quarter. In the meantime, desktop sharing has dipped 5.5% in the same time.
Pinterest and Twitter are the big winners of this jump in mobile sharing, as ShareThis found 75% of pins and 71% of tweets come from smartphone and tablets. That means mobile users pin and tweet three and two times more than their respective desktop users.
Of course, Facebook still dominates overall social media sharing, with 64% of total content shared. However, that percentage is 3.9 percent less than what they showed during the year’s first quarter.
