You’ve seen the deals in your newsfeed. “Free chips and salsa” or “15% off next purchase” claimed by friends. These are part of Facebook Offers, which launched earlier this year as a way for businesses to reward their Facebook fans. It began as a free service, but Alistair Barr and Alexei Oreskovic report for Reuters that Facebook has announced merchants will be required “to pay at least $5 on related ads to promote each Facebook Offer to a targeted audience of fans and friends of fans.”
This change is likely in response to growing concerns about how Facebook can monetize its site.
In addition to the cost, Facebook has opened up Offers to online-only businesses and adding barcodes for easy deal redemption.
With the included cost for each ad, users will likely get a better experience. No longer will irrelevant ads for deals from businesses with no local stores appear in your newsfeed.