Years after it introduced the ability to buy and target ads across the platform, Reddit is officially launching its first keyword research tool.
The new AI-powered tool allows you to better target the people who will see your ads and improve their performance – meaning you pay for fewer irrelevant impressions or clicks.
Wise advertisers can also use the tool to brainstorm new ways to connect with their audience which may have been previously elusive.
How Does It Work?
The Keyword Suggestions tool is being rolled out as a feature available in the Reddit Ads Manager – the platform’s self-service tool for creating and managing ads.
The tool uses machine learning and natural language processing to compile lists of relevant keywords and to filter out irrelevant keywords based on the original context of the keyword.
Once done, the tool compiles these keyword options and sorts the list based on the number of monthly Reddit views each keyword has received.
How This Differs From Other Tools
Third-party keyword research tools for Reddit have been available for some time, though all third-party tools will inevitably have gaps in the data they have to work with. Meanwhile, Reddit can theoretically use raw data to provide the most accurate keyword recommendations for users.
The tool is rolling out now for advertisers to put it to the test and see how its keyword recommendations compare and whether they can effectively drive more ad engagement.
https://www.tulsamarketingonline.com/wp-content/uploads/2020/03/Reddit1.png315560Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2023-09-05 21:21:432023-09-05 21:21:45Reddit Introduces An Official Keyword Research Tool To Improve Ad Targeting
Facebook and Twitter aren’t the only social media platforms you can advertise. Smaller, more niche social networks like Reddit, Pinterest, Snapchat, and Tumblr have all gotten in on social advertising with innovative ad formats and placements. Now, two of those sites have both announced new ads on their networks that directly give back to their users.
Tumblr and Reddit have announced two separate plans for ads that will run on their networks and compensate users for allowing their blogs or content to be included.
In the case of Tumblr, the service is rolling out ads that will be shown across their blog network. Users can opt out of having the ads shown on their specific pages, but those who decide to be included can receive compensation just for allowing the ads.
Details on how much users will be paid and how have yet to be released, as Tumblr says they are “still working out the details of the partner program, but as soon as we have details to share, we’ll make announcements.”
While Tumblr says they will be outright paying users for participating, Reddit’s new ad service isn’t quite so direct.
With the launch of Promoted User Posts, brands can now take advantage of content being posted on the site by promoting it for more to see. This means you can spot a post organically shared on Reddit by a user and boost it to the front page or user feeds with the original poster’s permission.
However, instead of paying users for allowing their content to be used by brands for promotion, Reddit is opting to reward them with a lifetime of “Reddit Gold.” Reddit Gold is the site’s premium membership program which costs $29.99 a year and can be gifted to users by others.
“There are car enthusiasts on Reddit,” CEO and founder Steve Huffman told Ad Age. “Makeup addicts, people who discuss movies, books and video games where these commercial relationships are already developing with our users. It is not a stretch for the advertiser to come in here and engage with our audience.”
These innovative ads are a smart way to involve the communities that already exist on the social networks and make them feel invested in the ads they are seeing. It also presents an opportunity for brands to take advantage of things already being shared to better promote their brand and products.
“This isn’t traditional display advertising,” Huffman told Ad Age. “This is different and more personable. You have to bring your A game here and if you do, it works amazingly.”
It’s that time of year again. Today is April Fools’ Day, and following with tradition the internet has become littered with jokes and pranks that range from confusing, to mildly chuckle-worthy. We decided to collect the best of this year’s gags, but obviously there is no way to assemble every joke posted today. You’ll just have to use your best judgement before you believe anything else you read today.
Unsurprisingly, Google has numerous April Fools’ pranks spread across their apps and services, with varied results. Google Chrome announced Google Translate would now support Emoji, which is a cute idea that undoubtedly made quite a few people smile. It claims to be built into Chrome for Android and iOS, and the tool lets you, “Read all your favorite content using efficient and emotive illustrations, instead of cumbersome text.”
Of course, the announcement was accompanied by a YouTube video, as well as text examples that actually served as the inspiration.
AdSense also made an announcement on Google+ that their reporting system is going cosmic. With the new “Top planets and moons” reports, advertisers can gain insight on how their ads are faring throughout the solar system.
“With our recent discovery of the interplanetary IP address repository, you’ll have access to even more reports that can help you improve user engagement on your site,” the post proclaimed.
But, Google’s most popular April Fools’ joke this year ended up going online before the holiday even arrive. I’m sure you’ve heard by now that Google has kicked off the first ever Google Maps: Pokemon challenge. If you update Google Maps for Android or iPhone, you are able to follow in Ash’s footsteps and try to catch ’em all.
To get started, users tap on the search bar at the top of the screen, and tap the small icon labelled “Press Start” with a Pokeball beside it. You’ll be immediately transported to the Pokemon Lab, with the pocket monsters spread across the landscape. Users tap the Pokemon to catch them, and gradually fill the Pokedex while scouring the globe.
Of course, the title of Pokemon Master is too good to be true, so don’t expect an awesome job at Google for the effort.
Surprisingly, I can’t seem to find any official pranks from Twitter or Facebook. Usually they try to get in on the fun in some way. In fact, the biggest jokes on social media this year appear to either be Reddit’s announcement of ‘Headdit’ or Bill Clinton’s use of his Twitter account to parody Hillary Clinton’s infamous photo of her working aboard a military plane.
Clinton’s gag is pretty self-explanatory, but Headdit is another matter all together. Using your webcam, Reddit has made a system that maps your face onto Reddit’s mascot, the alien known as Snoo. It actually works, although it is a bit glitchy. You can ‘upnod’, ‘frownvote’ and even enable a cat mode when your felines show up on camera.
Did you find any other notable April Fools’ jokes this year?
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2014-04-01 15:34:432014-04-01 15:34:43The Best of April Fools’ Day 2014
Social media marketers have been aware of Reddit for a long time, and many have even tried to take advantage of the large community. But, the site is notorious for rejecting any attempts to disguise marketing, not to mention being confusing for new users and too streamlined for marketers to track any meaningful data.
Now, Marketing Land reports a free new tool called Reddit Insight has been created by Hack Reactor to help Redditors and marketers alike analyze their accounts, posts, keywords, and subreddits.
The tool can analyze an entire profile or a single post simply by entering the username or URL. It displays where users are gaining Karma or Upvotes (signs of approval on the site that also increase visibility of posts)as well as detailed information on numerous other site specific information, such as how keywords are faring by subreddit through word clouds and topic clusters.
The tool allows marketers and analysts to explore the data from as large or small of a scale as you want. While you can overview entire subreddits or user histories, you can also break down how users are reacting to specific comments and interactions.
They present it all in bright colorful graphs that are easy to immediately understand which makes the data both accessible but also great for explaining your social media tactics and their results to clients.
An unexpected side effect from using Google regularly. Apparently depending on the search engine to find results for questions you have can make you not prioritize retaining memories for information.
https://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.png00TMOhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTMO2012-06-13 09:10:482012-06-13 09:10:48Google Makes Your Memory Worse: The Google Effect
If you haven’t heard yet, some major, major sites are taking action to protest two major acts that are being run through congress. SOPA (Stop Online Piracy Act) in the House and PIPA (Protect IP Act) in the Senate are both set up to change the internet in a huge way if they pass. Essentially – the freedom we enjoy to express ourselves and communicate freely online may be in jeopardy.
