Pinterest expanded its online shopping capabilities this week to make it easier to find and buy products across the platform. The updates to three core parts of its commerce marketing services make its tools more accessible and provide real-time tracking of what’s in stock with which retailers.
Shop What’s In Stock
Users can now shop in-stock fashion or home decor products in multiple ways across the platform.
The most notable change is a new “Shop” tab which will appear on search and on boards to help filter in-stock products from retailers. The tab will also help filter based on price and brands available from retailers.
When it appears on boards, the Shop tab will highlight products from or inspired by the Pins saved within users’ home decor or fashion boards.
Pinterest is integrating its visual search functionality with shoppable Pins to make it easier to find products directly from your feed.
Home decor style guides are now findable using Pinterest’s search tools. These are curated collections based around specific styles such as “mid-century” or “farmhouse” and appear at the top of search results for queries like “living room ideas.”