Tag Archive for: News

Two Things Business Owners Need To Understand About SEO

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When business owners finally decide to use SEO, they are often uninformed or confused on a lot of the basics of the industry. It isn’t surprising, considering how complex and ever-changing SEO is. While trying to explain all of SEO to a client or business owner is impossible, Nick Stamoulis thinks a few key ideas can help orient people new to the industry with a better understanding of what we do.

SEO is Long Term

One of the most common misconceptions about SEO and the internet as a whole is that there is some magic way to dominate search results or gain visitors overnight. There are a select few cases of websites that have sprung up over the span of a couple months, but those are rare, and there were other factors contributing to their quick success.

SEO is a long term process that builds on itself over time. It can take months just to see the kind of effects your SEO strategy is having on your site. For example, content creation and marketing are huge parts of the current SEO field, and SEO companies pump content out steadily through the work week. Most of this content can go unnoticed, while an occasional article gains gets some attention, but in the end they are all positively contributing to the sites SEO strategy and SERP placement.

No one wants to wait to see positive results, but some things you just can’t force.

Always Put Visitors Before Search Engines

Good SEO relies on creating a good user experience. No marketing campaign in the world will raise an objectively bad website out of the ether, because people won’t return to a site, or even stay on the page long enough to matter, if the site doesn’t work well or have interesting information.

The types of people who put all of their focus on what search engine algorithms want are the type of people who try to take advantage of every loophole and questionable strategy they can find. It might even work for a while, but eventually a new algorithm will identify what they are doing and, as Liz Lemon would say, shut it down.

Conclusion

Stamoulis has two more ideas in his article he feels it is important for business owners to understand but these two points identify the biggest misunderstandings the uninitiated have. If you’re a business owner trying to get into SEO, ask yourself why you want to start now. If you want to dominate the rankings to start making tons more money tomorrow, you are barking up the wrong tree (is there even a right tree for that?). But if you are trying to make your already reputable product or brand more available to the masses over time, SEO can help.

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Eric Schmidt Says Google Plans To Rank Verified Profiles Higher In Future

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If Eric Schmidt’s book, “The New Digital Age”, is to be believed, Google’s authorship markup is going to play a huge role in search engine result pages before long. Given, as Search Engine Watch points out, Schmidt has a “talk first, think later” habit which has caused some great, though not always reliable, soundbites  but the fact that this is in his upcoming book, rather than a random interview, lends this quite a bit of reliability.

The Wall Street Journal published some excerpts from the book, and it is one in particular which has caught the eye of SEO professionals.

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

Google introduced their authorship markup in 2011, and stated at the time that they were “looking closely at ways this markup could help us highlight authors and rank search results,” but since then it has faded into the background in many ways. Google’s plans for the future bring it very much so back onto the table. Schmidt’s comment has made it very clear that Google wants to implement Google+ as a verification device. On one hand, it would be one of the best combatants against spammers imaginable. On the other, do we really want a future where we are forced to be on Google+ just so people can find your website?

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Understanding Skeuomorphism a Little Better

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I recently wrote about the current debate over skeuomorphism and flat design, but after investigating more into the topic, I don’t feel like I explained skeuomorphism as well as possible. Of particular interest to me was Paula Borowska’s article for Designmodo specifically looking at skeuomorphism.

The biggest misconception about skeuomorphism is also the one I failed to address in my original definition of the concept. Skeuomorphism isn’t simply mimicking the way something looks. It is copying the aesthetic properties of the material, the shape, and most importantly, the functionality. Those apps using faux leather backgrounds aren’t part of skeuomorphic design.

More than anything, Skeuomorphic design is about functionality and shape, not texture. The object doesn’t have to physically do something, but it has to convey the idea of functionality  For example, a paperclip on a “stack” of photos is skeuomorphic design, because it appears to be holding them together.

Apple, always noted for their use of skeuomorphism, have the newsstand, the most famous case of the design technique. It, of course, has the wooden texture of a bookshelf, but it also used the newsstand shape and shelved to organize the magazines like they would be on an actual newsstand. Sure, it looks pretty, but it also uses the idea of a real object to better help you understand and interact with the content.

The debate between skeuomorphism and flat design is most likely just posturing. Despite proponents on either side, neither style is inherently better than the other. Most importantly, the web is not a cohesive entity. Neither style of design is going to eradicate the other, though they may fluctuate in popularity. If the internet can’t seem to completely rid itself of Geocities style pages from 1998, neither of these techniques will be disappearing any time soon.

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How To Optimize WordPress For SEO

WordPress is easily one of the most popular content management systems available, especially for internet marketers and SEOs. It is easy to use and insanely flexible for a CMS, but it has become the most used by SEOs for the number of tools you can use within the site, and how easy it is to optimize web pages.

WordPress doesn’t just work well with quick and easy optimization techniques though. It is so flexible you can implement almost any more advanced optimization techniques you could want.

Ilan Nass at Search Engine Journal notes three of the more overlooked SEO tweaks you can do with WordPress, and teaches you how to do them in his article. If you want your blog or web page to be as optimized as possible, make sure you are doing these techniques.

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Relying On Grids Can Limit Your Content

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Designing with grids is common practice online. Every template is based around grids which let you input what you want, and most popular websites have their pages broken up along a grid. There are some issues with relying on grids for your design however.

The biggest practical issue with putting your faith into a pre-made grid is that the internet is not static, and boundaries are vague at best. Sure, every device has a set width and height, but those measurements vary wildly and there are uncountable other variables. Images are shown at different densities, text can be resized, and there are constant updates to how the web is processed.

This issue only hints at the bigger problem with relying on templates. If you aren’t making the active decisions of how your content needs to be presented, you are instead molding your content to fit the grids. Web pages are supposed to exist to present information, not the other way around. Your design affects everything on the screen, including the information you are putting out there.

Taking control and shaping your design around your content lets you decide how your design enhances your content. Adhering to a strict grid limits your content by confining it. This isn’t to say using grids in your layouts is bad.

Grids are tools, and should be used to highlight your content, and visually group related items, establish a hierarchy of importance, and create a sense of rhythm on the webpage. The issue is when webpage owners decide that using a premade gridded template rather than trusting a professional. Ben Gremillion thinks grids can even be used to bring new life to webpages, but you have to be actively deciding how to use grids and not simply slapping some information into slots.

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Matt Cutts Explains Negative SEO

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There is more than enough talk out there about negative SEO, and how to prevent it or fight back against it, but Matt Cutts says the actual number of occurrences of people trying to use negative SEO is extremely low. He explains that Google designs their algorithms to try to ensure that they can avoid penalizing innocent sites and now that Google has added the Disavow Links tool to their repertoire, it is very easy to shut down “black hat” SEO if it does happen to you.

Cutts, the head of the Google Webspam team took to YouTube to answer the huge number of questions he has received about negative SEO, and also further explain the Disavow Links tool, clearing up any misconceptions there could be. Cutts doesn’t think negative SEO should be a concern for the vast amount of website owners out there, unless you are in extremely competitive spheres. “There’s a lot of people who talk about negative SEO, but very few people who actually try it, and fewer still who actually succeed,” he said.

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jQuery Plugins To Make Typography Easier

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Source: Flickr

Web typography is blossoming right now thanks to new font solutions like @font-face and Google Fonts, but we still often feel limited by how much control we have over the typography in designs and publishing apps. There are some jQuery plugins out there however that are beginning to catch up to the other new font solutions gaining popularity.

Chris Spooner compiled some of the best jQuery plugins for web typography that help offer the precise control designers desire, and any designer concerned about their text can benefit from them.

The Lettering.js plugin is a super simple plugin, and that simplicity has also assisted it in gaining huge popularity. The plugin splits up text and wraps each letter in a custom <span> element giving you exact control over kerning, or even customizing CSS styles for individual letters.

Other plugins like FitText.js help solve issues that responsive design has created for typography. Responsive design changes the containers for text, which makes the text reformat to match the size, but that often makes headings and titles looking worse for wear. The FitText.js plugin allows you to scale your headings and titles just like responsive images, keeping everything on the same line.

My favorite plug Spooner has found is great for its name as well as its function. Bacon is a plug in the allows you to shape your text around a bezier curve directly within the design. InDesign has allowed designers to easily shape text around images, but HTML and CSS has traditionally made text flow in square blocks. Now, rather than using tedious and dirty HTML markups, Bacon makes it easy to easily, and cleanly, design your text around shapes with just a series of coordinates.

If you are a stickler about typography like I am, all of the plugins offered in Spooner’s article will seem like life-savers, as well as huge time-savers. Designers have struggled to take control over fonts and text since the invention of the internet, but only recently has web typography become fun rather than tiresome.

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Dispelling Some Of The Crazier Linking Beliefs

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The amount of talk about SEO coming from blogs and experts help make SEO one of the more discussed aspects of the internet behind the scenes. You won’t see search engine optimization coming up on the news, but just one search can lead to dozens of resources filled with writers offering their opinions and ideas.

In many ways, this is great because it keeps the community up to date with continuous changes, and delivers a wealth of free knowledge to anyone trying to get involved. However, it also creates an echo chamber where misconceptions run rampant, and there is always a need to clear up the bad information out there.

This time around, it was Eric Ward over at Search Engine Land who took it upon himself to dispel the rumors and lies surrounding linking. Links are a hugely important part of SEO, and many don’t understand exactly how they are used and evaluated. Add to this the never-ending changes to search rank signals, and bad ideas grow into monsters.

Many of these bad ideas come in the form of absolute statements, such as “anchor text will stop being used as a ranking signal altogether” in the next year. Google has done work to spot people misusing anchor texts, especially those attached to purchased links that say anything you want. But, as with most Google changes, they haven’t disavowed the practice altogether, they have only tried to punish those who take advantage and misuse the practice.

As Ward puts it, “Are you really going to tell me that if the Library Of Congress site links to Consumer Reports magazine’s site using the words “Consumer Product Reviews” that this would be a useless signal? No way.”

Another preposterous statement is that linking will no longer be the most important ranking signal, dethroned by social media signals. This concept ignores the number of Google searches done without being signed in, and not only that, Google uses tons of signals, and social media is one of them. But, relying on one user generated signal to return results to that one user doesn’t make any sense, when Google considers tons of signals as of now to return results.

The reason social signals will never be the primary signal for search engines is, quite simply, people like to do some things anonymously. They don’t want questions about body hygiene, marital issues, or personal problems being associated with their Facebook.

While linking may not be the clear-cut MVP it once was for SERPs, claiming that it is going away altogether doesn’t make any sense. It is this type of misinformation that leads to confused clients and well-intentioned but misinformed bloggers spreading the information far and wide.

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Is SEO Really Bad For User Experiences On Your Site

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One of the most common criticisms hurled at SEO is that is manipulates sites based on what Google or Bing want rather than what users would like to see. Many perceive this as a conflict between SEO and good user experiences, almost as if SEO is antagonistic to an enjoyable website visit.

On the surface, this assumption makes sense, as SEO’s do tend to get wrapped up in pleasing algorithms rather than people, but good SEO and quality user experience don’t have to be mutually exclusive. There are plenty of times where focusing on both aspects of the web page create great sites that are popular for search engines, and many SEO practices actually benefit the user.

Sitemaps, for example, are an essential part of SEO strategy, as search engines do limited crawls, where many sites do not have all of their pages indexed by the engine. Having a well organized and updated sitemap, as well as simple navigation, you make sure the search engines index the pages most important for you.

Source: Flickr

These sitemaps and navigation systems have the added bonus of making users able to easily navigate a site. Nobody enjoys having to scour a website for the specific page they are looking for, and a well done navigation system quickly erases that issue.

Keyword based SEO practices also help both parties, as long as you keep your readers in mind while optimizing your text. All text-based content should be easy to read, but search engines rely on keywords in the blocks of text to understand what your site is about.

The problem is, this makes some SEOs starting placing the keyword every other word which is going to drive readers crazy. The general rules are to include the keyword in the title, headline tag, and body content, but no more than once in the headline tag and title. You can use it a few times in your content as needed, but not overdoing it is important. In fact, including the keyword too many times could actually hurt your site.

Sujan Patel over at Search Engine Journal has even more ways you can combine SEO and a user-experience focus to make web sites that make both the search engines and your visitors happy.

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Great Resources: Chrome Add-Ons For Designers And Developers

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Source: Flickr

Browser plug-ins can be a huge help or a major hassle, depending on what is installed. Many of us still have nightmares about asking to use a friend’s computer, only finding Internet Explorer, and opening the program to see toolbars and add-ons clogging up half of the window space.

With time (and better browsers) however, many browser extensions have risen that actually help improve productivity. Google Chrome, for example, has tons of great free extensions in the Chrome Web Store, and Awwwards.com has cherry-picked some of the best for designers and developers.

One extension seems almost magical for us designers who have seen a fantastic font online, and then spent hours looking through collections of typefaces trying to find the closest match. WhatFont quickly inspects fonts on webpages just by hovering over them, no fuss or hassle.

Resolution Test, on the other hand, is an extension that allows developers to test web pages in different screen resolutions, simulating testing on various devices.

Some plug-ins aren’t meant to replace tools like the two listed above, but instead are intended to add to other tools. Firebug Lite for Google Chrome isn’t intended to replace Firebug or Chrome Developer Tools. It works together with them to provide rich visual representations developers are used to seeing in Firebug.

Awwwards have twelve more tools many designers and developers will find useful. Everyone loves free tools and resources, and these plug-ins can help streamline your work process without taking up hardly any space on your computer.

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