Tag Archive for: mobilepocalypse

Google Reports a 4.7% Increase in Mobile-Friendly Sites

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Google’s mobile-friendly algorithm started rolling out Tuesday, and so far it looks like “mobilegeddon” was far from apocalyptic. Most SEO’s and webmasters are reporting little change to their rankings and the world has continued spinning.

However, a report from Google shows one way the new algorithm had an impact before it even arrived.

Shortly before the start of the mobile-friendly roll-out, Google announced it had seen a “4.7% uptick in the proportion of sites that are mobile friendly” compared to their previous stats released two months ago.

While 4.7% may seem like a small number of sites, it is important to consider the number in the context of the absolutely huge number of sites that are not being maintained and offer little value but are currently still resolving. It also shows many webmasters began to realize the importance of going mobile in the wake of the advancing algorithm.

Expect to see even more sites make the change in the coming weeks as the new algorithm begins to have a more pronounced effect and word spreads.

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Don’t Fear The Google ‘Mobilepocalypse’ With This Infographic

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You would think the sky is falling given how webmasters and online marketing experts are responding to Google’s huge upcoming mobile algorithm. Sites are tossing around all manner of terrifying nicknames such as the mobilepocalypse, mobilegeddon, mobocalypse, or mopocalypse to stir up fear and panic, but the truth is the upcoming update shouldn’t be all that scary for you.

If your site serves mobile users and you care at all about your customers, you should already have made efforts to make your site mobile-friendly. While a big ranking drop seems frightening, the truth is that mobile users are probably already avoiding your site. Don’t think of the upcoming change as being forced to change your site to please search engines. Thank of it as improving your site for mobile users.

Countless sites are talking about the “mobilepocalypse” as if the world is ending, but I’ve already covered the simple set of steps you need to take to check that your site is ready for the mobile update. If you aren’t passing Google’s mobile test, this infographic from Nine Hertz will walk you through what needs to be done before the 21st.

 Mobilepocalypse

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