Tag Archive for: LinkedIn video

LinkedIn’s increasing focus on video content appears to be paying off, providing better engagement and new opportunities for marketers on the platform to reach their audience. 

Since expanding its options for video content, LinkedIn has claimed that videos get five times the engagement of text posts. While a new analysis from AdWeek expert Caroline Giegerich doesn’t quite back up those claims, it does show that videos reach more users – especially if they are short (under 5 minutes) and posted in the morning. 

The Findings

In her 90-day analysis of LinkedIn content, Giegerich found that:

  • Videos consistently get further reach than written posts
  • The lowest-performing video included in the analysis still received nearly triple the impressions of top-performing text posts
  • Videos included in the study averaged around 250,000 views

The top-performing videos were:

  • Under 5 minutes
  • Filmed and uploaded directly to the camera with little-to-no editing
  • Posted in the morning between 9-11 AM EST

Here’s what Giegerich had to say about her videos and posting schedule:

“In terms of the content itself, I keep my videos under 5 minutes and speak directly to the camera about technology in terms everyone can understand to make it accessible.

I also post in the morning between 9 – 11 AM EST. If Gossip Girl covered tech, she’d be me. Over time, I added fun sound effects and captions with Capcut.”

Text Posts Still Have Value

While videos typically reached more users, Giegerich says that they were most effective for “top of funnel” marketing, while text posts were more effective for reaching users further down the sales funnel. 

There are a few reasons this may be. One reason, Giegerich notes, is that text posts were largely shown directly to her network of connections, while videos were more likely to be shown to users outside that network.

As Giegerich says:

“One format is more targeted to my network and the other is being heavily fanned by the LinkedIn algorithm to an audience outside of my immediate network.”

The Takeaway

While video continues to be one of the most powerful content formats to reach users today, Giegerich’s analysis emphasizes that videos aren’t the best option for everything. Both formats provide benefits for most effectively reaching people at different points of the sales journey. If used strategically, both can be useful for initiating potential customers to your business and gradually advancing them towards making a purchase. 

In response to the ongoing COVID-19 pandemic, LinkedIn is launching a slew of new tools designed to help the job hunting and hiring process go virtual.

Specifically, the country is launching new ways for applicants to provide video introductions to hiring managers and AI-powered tools for preparing for job interviews.

Here’s what you can expect from both of these new tools:

Video Introductions

LinkedIn Video Interview Prep

Although the tool is technically still in testing, LinkedIn announced it is launching a feature aimed at making the best first impression possible – even when you can’t meet in person.

“We’ve found that 65 percent of people believe that the impression you make online is just as important as the one you make in person, but it can be challenging to show your soft skills to potential employers when you’re not in the same room.”

With LinkedIn’s new video introductions tool, hiring managers can specifically request an introduction as part of their hiring process.

Applicants can then provide recorded video responses or written replies to your questions or prompts.

“A carefully crafted response can help you stand out before the official interview process even begins,” said the company in the announcement.

AI-Powered Interview Prep

LinkedIn AI-Powered Video Feedback

Another new tool LinkedIn is bringing to job hunters is an AI-powered instant feedback interview prep feature, which prepares job candidates for common interview questions.

“When it comes to the interview, more than 50 percent of people say they lack confidence,” explained the company in a blog post.

The instant feedback tool listens to candidates’ responses to common questions and analyzes their speech content and patterns to provide real-time feedback and recommendations such as how often a person uses filler words, pacing, and sensitive phrases to avoid using.

After, users can opt to send their recorded responses to their personal connections to get even more feedback from trusted professionals.

LinkedIn Tips For Video Job Interviews

Along with the announcement, LinkedIn provided three tips all job hunters should consider when preparing for a video interview:

  1. Establish a relationship quickly: You don’t have the luxury of small talk on a video call, so it’s important to build a rapport quickly with your interviewer. Be sure to use the first few minutes of the call to establish that personal connection, as this will instantly put you at ease. Check out their LinkedIn page for background information or mutual connections that could provide a good base for conversation.
  2. Find a quiet spot: In this new age of remote working, there’s always the risk of being interrupted by kids asking for help with homework, or housemates wandering into the kitchen to make a sandwich. Let your family or housemates know you have an important interview scheduled so they don’t accidentally walk in on you or make too much background noise.
  3. Check your tech: An obvious but crucial tip: take some time ahead of the interview to make sure the tech works and you know how to use it. If you need help, check out these LinkedIn Learning courses to give you the lowdown on how to use the latest video tools.