Meta CEO, Mark Zuckerberg, revealed this week that Instagram Broadcast Channels will soon be available to all Instagram users around the world.
Instagram Broadcast Channels are private, one-way messages to either your followers or paid subscribers, making them a new way to reach your followers with text, photos, videos, polls, and even voice messages no matter where they are in their busy lives.
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While the feature is coming to all worldwide users on the Instagram app, it will not be available on desktop devices using the web-based version of the platform.
New Instagram Broadcast Channels Experimental Features
Along with the wide launch, Instagram announced a number of new experimental features such as:
- Feedback prompts for ask-me-anything content or surveys
- A new dedicated inbox tab for channels
- Collaborators to invite new audiences to your broadcast channel
- Expiration dates and times for broadcasts
- The ability to add content moderators
- Preview links to promote your broadcast channel
- Send notifications to let followers know when you launch a broadcast channel
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The wide launch of the feature occurred via the new Meta Channel on Instagram, but more information should be available as users get access.