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While Google is never going to reveal their “secret recipe” that is used to rank the billions and billions of web pages around, the company still wants to help you ensure your site is performing as well as possible.

To help with this, Google has launched a new tool designed to evaluate your website and rate how it follows the company’s SEO best practices and guidelines.

The tool is currently in open beta, but is available to all webmasters at web.dev.

According to the search engine, the tool is the end result of more than 10 years of learning and iteration.

“As the bar for high-quality experience continues to rise, users are quickly disappointed in a web experience that doesn’t deliver. And then they’re gone.

“We believe, however, the web now has the capabilities to overcome that challenge—to give all users the best possible experience wherever they are.”

The most useful part of the tool for most webmasters will be its SEO assessment, but it also includes audits for performance, accessibility, and more.

Specifically, web.dev can evaluate a website’s:

  • Performance: Audits for metrics like first paint and time to interactive to determine lag.
  • PWA: Assesses your page against the baseline Progressive Web App Checklist.
  • Best Practices: Looks for everything from HTTPS usage to correct image aspect ratios.
  • SEO: Checks for best practices to ensure your site is discoverable.
  • Accessibility: Checks for common issues that may prevent users from accessing your content.

All you have to do to evaluate your own site is enter the URL.

Along with some simple images rating your site’s performance, you will also be given a list of recommended improvements you can make, listed in order of how important they are. The recommendations at the top of the list will have the biggest impact on your site, while those at the bottom as more minute changes that will have little effect on your ranking – though they may improve your site’s overall performance.

Web.dev also provides detailed downloadable reports which can be printed or digitally shared with site owners, providing an easy-to-understand breakdown of your site’s performance on Google.

The tool generates an up-to-date report on a daily basis, so you can also quickly see how any changes you make affect your site’s performance.

Google has been banging the drum for speeding up mobile websites for what seems like forever now, and they’ve released numerous tools to try to help webmasters do just that. This week, at the Mobile World Congress in Barcelona, the search engine announced two more resources to show websites how they are performing – a new “Mobile Scorecard” and Conversion Impact Calculator.

The tools present marketers and webmasters with visual-heavy depictions of how their website stacks up to the competition and what they may be missing out on by not being quicker to load pages

Google’s Mobile Scorecard

The Mobile Scorecard uses data from the Chrome User Experience Report to compare the speed of several sites on mobile. This allows you to directly compare your site against your closest competitors in a race for the fastest website. According to Google, the Mobile Scorecard can give information on thousands of sites across 12 countries.

Even if you’re the leader of the pack, Google recommends making sure your site loads and becomes usable within five seconds on most mobile devices and within three seconds on 4G connections.

Google Conversion Impact Calculator

Of course, the biggest thing keeping most businesses from enhancing their websites for mobile devices is money. To help sway you towards making the investment, Google is launching the new Impact Calculator which shows how much revenue you could be missing out on because of a slow loading speed.

The calculator uses data from The State of Online Retail Performance report from April 2017. This report found that every second it takes for your web pages to load can hurt conversions by up to 20 percent.

The tool calculates your potential lost conversion revenue based on your average monthly visitors, average order value, and conversion rate.

Both the Mobile Scorecard and Impact Calculator are available to check out here.

In an increasingly mobile world, the speed of your website can be a major make-or-break point for any business. Estimates suggest most sites lose half or more of their visitors just while their page is loading because people aren’t willing to wait around.

So, how can you fix your site and make it lightning-fast? Google can tell you specifically what you need to do with its Test My Site tool, which just received a new set of features this week.

Now, the tool can tell you a number of things about your site, including:

  • Your site’s mobile speed
  • The number of visitors you may be losing
  • How you compare to the competition
  • Specific recommendations about how to make your site faster

To show just how effective it can be to make your site faster, Google points to a case study from a Nashville fencing company. According to Google, Yard Dog Fence Company managed to double its sales just by following the recommendations suggested by the Test My Site Tool, such as reducing image size.

The days of waiting around for minutes while a website loads are gone. These days, people are likely to leave if your page hasn’t rendered in five seconds or less. It may seem like a tough challenge to speed your site up that much, but the Test My Site Tool will give you an actionable list made specifically for your site. With that as a roadmap, you’ll be able to make the changes you need to supercharge your site, improve your traffic, and increase conversions.

In the wake of the one-year anniversary of the release of AMP (accelerated mobile pages), Google has released a new testing tool to help content publishers ensure their AMP pages are properly set-up and displaying correctly.

The tool is directly available at https://search.google.com/search-console/amp and can be accessed through the Google Search Console.

The testing tool is designed to work on mobile devices and uses Google’s live web-search infrastructure” to assess any AMP page using real Googlebots to provide real-time evaluations.

Specifically, it checks the AMP markup and structured data on the page for issues, then highlights any part of the source-code that could be creating errors. You can then click on the issues for more details about the issue.

The testing tool also allows you to see a live preview of how the page may appear in Google’s search results.

Below you can see screenshots of the tool in action, taken by Barry Schwartz:

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