The majority of reports about Facebook this year would suggest the largest social media platform is about to crumble under its own weight. But, all the latest data from their Second Quarter 2014 Financial Summary indicates otherwise.
The report includes a ton of positive statistics for the social media leader, but the biggest findings are about how we use Facebook. Specifically, there has been a 19% increase in daily active users, suggesting that most people are including Facebook as a part of their daily lifestyle. Most likely, the ability to access Facebook on the go is responsible for a significant amount of the growth.
The total number of daily active users now sits around 829 million users.
Facebook also saw a significant jump in revenue, growing 61% compared to last year. Unsurprisingly, mobile also played a huge role in the jump, as it is responsible for 62% of overall ad revenue for the second quarter.
The report also included some other statistics which highlight the important role of mobile for Facebook.
- Mobile daily active users were up 39% year-over-year, reaching an average of 654 million on for June 2014.
- Monthly active users were up 14% over last year, reaching 1.32 billion as of June 30, 2014, an increase of 14% year-over-year.
- Monthly active mobile users went up by 31% compared to last year, reaching 1.07 billion as of June 30, 2014.