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Facebook is launching a mobile app version of its Creator Studio which helps users monitor and manage their page and content on the go.

While the iOS and Android apps will allow you to keep better in touch with your content while out of the office, the mobile version is still intended to be a companion to the more comprehensive desktop version.

As the company says in its announcement:

“The app is an evolution of and mobile complement to Creator Studio, the desktop hub dedicated to helping creators and publishers manage their content, track performance, and connect meaningfully with their audiences on Facebook. The new experience offers the same actionable insights and meaningful engagement metrics, all from the ease of a mobile device.”

Although the Creator Studio app does not provide the full suite of features available in the desktop version, it does include some of the most popular and informative tools for page managers, such as:

Facebook Creator Studio Insights

  • Rich Insights: Data and engagement metrics about how content is performing, like “1 Minute Views” and “Avg. Minutes Viewed”

Facebook Creator Studio Content Management

  • Post-Uploading Edits and Fixes: Ability to edit video titles and descriptions, delete and expire posts, publish drafted posts and reschedule scheduled posts, enabling easy content adjustments

Facebook Creator Studio Messaging

  • Connect with Audiences: Reach fans and followers in real-time, from anywhere with the ability to read and respond to Facebook messages and comments using Inbox directly in the app

Facebook Creator Studio Manage Multiple Pages

  • Multi-Account Support: Manage multiple Pages on Facebook and toggle between them from the same app in the same session–no need to log out of one to log into another to access multiple Pages
  • Notifications: Immediate in-app notifications for key milestones

The most obvious omission is the ability to upload content or create new posts. At the moment, the Creator Studio app only allows you to manage or edit content that has already been posted or scheduled.

 

Facebook is making some tweaks to Page Insights that might make Page owners a bit frustrated but are actually valuable changes in the long run.

The biggest update is in how Facebook will calculate organic reach for content. In the past, reach has been measured based on how many times a post is loaded by a user’s device. However, this caused an issue where posts were counted as “viewed” despite never actually making it onto a user’s screen.

Now, Facebook has begun calculating reach based specifically on when a post is shown on a person’s screen. That means your view counts are likely to drop in Page Insights, but you’re only losing false-impressions.

The numbers you’re seeing now are a more accurate and consistent measurement of how often your content is being seen.

To help Page owners and administrators get used to the shift, Facebook is still showing the old metric in the Page Insights overview section. It is unclear how long it will remain present there.

In addition to the change in how Facebook measures organic reach, Facebook is also revamping the Page Insights layout for mobile users. The changes are mostly surface, focusing on adding the most commonly used metrics to the top of the screen, including:

  • General Page diagnostics, such as number of likes, reach and engagement
  • Results of actions recently taken, such as recent post performance
  • Preview of new Page engagement, such as demographic information on new followers