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Facebook is testing the idea of adding an entirely new type of service to its already large umbrella – email. Several small-to-medium businesses are seeing a new set of tools on the site which make it possible to send marketing emails to your customers. 

With the tools, businesses could not only compose and send emails directly through Facebook, but track their performance with detailed analytics as well. 

In a statement to AdWeek, Facebook confirmed the test, saying it will be limited to a small number of businesses:

“We’re testing new email marketing tools with a small number of businesses to help them more efficiently notify their customers of changes to their services and operations.

We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”

Of course, if the feature is well received, it is likely to be implemented into the main Facebook system and made available to everyone. 

How To Send Marketing Emails Via Facebook

Facebook Email creator

While I personally haven’t been able to find the tool, those who have been given access are being alerted via a pop-up message near the left sidebar menu. 

Once you have clicked the Marketing Emails tab, you are directed to a prompt to confirm your new Facebook email address:

“Reconnect with your email subscribers using marketing emails. Select your audience, customize your design, and track performance all in one place. Confirm your Page’s email address to get started.”

After your email address has been confirmed, you will then be able to begin adding email contacts to your list. This can be done individually or in bulk using a spreadsheet. 

During this process, you will be asked to confirm that you have received permission to send promotional messages to these contacts.

Facebook email permissions

With this process complete and your contacts uploaded, you can now start composing and sending email messages using the Pages app. 

Facebook email creator

A Free Solution For Businesses Without Email

For businesses that currently do not have a professional email account established, the tool could provide a potentially powerful way to craft and send messages that look more professional than what can be achieved through other free clients like Gmail. 

However, it is unclear whether the tool will allow businesses to receive email responses, raising questions about its usefulness outside of sales promotions or fliers. 

For now, this is a test to keep an eye on as more people get the chance to try it for themselves.

In an attempt to breathe some life into their version of ‘Stories’, Facebook is expanding the feature to all pages – rather than just individual users.

This means brands can now start sharing Stories too all their friends and followers, though it’s unclear whether businesses will take Facebook up on the offer.

Since launching the Snapchat-like feature on Facebook earlier this year, Stories have largely been ignored by most users. Compared to Instagram or Snapchat, Facebook has struggled to find the right place or utility for their own version of the feature and many have forgotten the feature exists at all.

Rather than admitting their failure, the massive social platform is doubling down in hopes that they can encourage more users to share their own stories by letting brands take the lead. Presumably, the hope is that users will follow more influential pages’ leads and boost the number of Stories being shared.

According to Facebook, the expansion has actually been in high-demand recently. Product manager Amy Sun says users have been clamoring for more ways to share and engage in the feature.

”We’ve been listening to our community and working to make it fast, fun and easy for people and Pages to create Stories on Facebook. Over the coming month, Pages will be able to create Stories to share with the people who follow them.”

It is entirely possible that this move will allow Facebook Stories to finally find their audience and take off as a legitimate way to engage with your friends and followers. However, it feels likely that Stories are just not a natural fit for Facebook and may never see similar levels of popularity as on Snapchat, where the idea originated.

 Facebook Dislike

The day has finally come. Facebook announced the feature users have been asking for since nearly the very beginning of the site, and it could entirely change how users interact across the largest social media platform in the world.

That’s right, during his live Town Hall Q&A’s yesterday, CEO Mark Zuckerberg officially announced a “dislike” button is coming soon. However, he did say the process of adding the button is more complicated than most people would think.

Nonetheless, the button is already being worked on and tested by the company, and will be released at some point in the future.

Zuckerberg said the company decided to add a dislike button as they realized their users were clamoring for ways to express other emotions than the classic ‘Like’.

The statement was also quite different from Zuckerberg’s statements given during a similar Q&A session in December, where he said he had strong hesitations about adding a feature that was designed to spread negativity.

Zuckerberg still hopes to prevent the button from being used to hurt others or spread negativity, as he said he hopes it can be used primarily to empathize with others.  Only time will tell, as there’s currently no telling when the feature will actually arrive.The day has finally come. Facebook announced the feature users have been asking for since nearly the very beginning of the site, and it could entirely change how users interact across the largest social media platform in the world.

That’s right, during his live Town Hall Q&A’s yesterday, CEO Mark Zuckerberg officially announced a “dislike” button is coming soon. However, he did say the process of adding the button is more complicated than most people would think.

Nonetheless, the button is already being worked on and tested by the company, and will be released at some point in the future.

Zuckerberg said the company decided to add a dislike button as they realized their users were clamoring for ways to express other emotions than the classic ‘Like’.

The statement was also quite different from Zuckerberg’s statements given during a similar Q&A session in December, where he said he had strong hesitations about adding a feature that was designed to spread negativity.

Zuckerberg still hopes to prevent the button from being used to hurt others or spread negativity, as he said he hopes it can be used primarily to empathize with others.  Only time will tell, as there’s currently no telling when the feature will actually arrive.

 newsfeed_preferences_home

Facebook is giving users the ability to choose what they see in their News Feeds, after years of relying almost entirely on its special algorithm to choose what to show its 1.44 billion users.

Of course, Facebook won’t be doing away with its algorithm anytime soon, but it is giving more power to the users to customize what they see in their feed. Essentially the update is a redesign and expansion of the News Feed Preferences feature available since last November, but it also includes some big changes for how you use the biggest social platform on the planet.

You can now prioritize the friends and Pages you want to see first, and posts from these profiles will appear at the top of your feed with a star to signify its importance in the upper-right corner.

The new feature also includes a feature which shows the Pages and friends which have been popping up most often in people’s News Feeds over the past week, so you can easily unfollow overposters or other people you’d rather not see. This also has a page which shows recently unfollowed users if you decide to reverse your decision.

facebook-seefirst-800x533

Similar to SnapChat, the update has a new discover section which displays Pages Facebook thinks you might be interested based on your other likes.

The new features are already available on iOS, and will be available on Android and desktop in the next few weeks.