Implementing tags to measure traffic and visitor behavior on your site is a great way to learn about your audience and improve your site. But, managing those tags can be cumbersome and time-consuming. As Joab Jackson reports for ComputerWorld, that’s why Google recently launched ‘Tag Manager’ to streamline and simplify the process.
Much like AdWords and Analytics, Google Tag Manager is easy to use and it’s completely free. After embedding a small section of code to your site, Google will take care of providing appropriate tags for each page.
Tags that overlap can slow down your site’s load time and potentially lose you visitors. Google employs a way to eliminate that possibility and, of course, offers many ways for you to customize your experience.
Though Google is not the first to offer a tag management system, the number of websites that use one is expected to skyrocket in the coming months.