This looks at some key points for the management of multinational SEO. 1. Monitor your overhead costs! Use micro reports to keep an eye on costs as they occur. 2. What’s driving your traffic? Monitor brand vs. non-brand visits. 3. What phrases do you have the potential to get into the top 3 results for? This is where you need to focus your effort.
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Tips For Cutting Down Overhead When Managing Multinational SEO – Search Engine Land
Search engine optimization, or SEO, seems to be becoming less popular with small businesses. The belief comes from the fact that for all the effort it takes to manage your ranking on a search engine, the results are hard to see; you don’t know if all that work produced a new customer. SEO providers seem to have left out the fact that it also matters what your website is and what it is selling is also required to attract customers, not just high search rankings.
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Why These SMBs Say No To SEO – InformationWeek
Marissa Mayer has been hired away from Google to become the new CEO of Yahoo. Now, Ms. Mayer becomes another one of the few female CEOs in the tech industry. Yahoo’s previous CEO, Scott Thompson, had resigned amid questions over him misrepresenting his credentials to work in the industry. Along with the new CEO, Yahoo’s board of directors is being reshuffled as well.
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Google’s Marissa Mayer Tapped as Yahoo’s Chief – NYTimes.com
Do you know anything about switchboard tags? If you are like most of the population you probably answered no to this question. These tags can be used to redirect and identify sites using Bing and Google but are also implemented when you are using a mobile version of the site via your cellular device.
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Switchboard Tags: Like Canonical Tags, But For Mobile SEO – Search Engine Land
Search engine optimization can be a difficult task. Mark Jackson writes this article using content from the “7 Habits of Highly Effective People” by Stephen Covey, showing that many of the facets from that book hold true to the work he does in SEO. From learning to be proactive and work on those things that are within your scope of control, “Sharpening the saw” and constantly looking for how to do things better, Mark gives some valuable tools for optimization of SEO services.
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7 Habits of Highly Effective SEO – Search Engine Watch
Google Maps and Google Earth are familiar tools for lots of people trying to navigate or see pictures of other locations, and now the company is further expanding their map toolbox. Recently, select stores are available as maps, complete with shelf markers and section labels. Below is an example of a Best Buy mapped by Google. Users on reddit.com in the link underneath the image speculate how such technology could play out in the future.
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Google never ceases to amaze me. Now we have aisle … – Reddit
A writer humorously contemplates the copious number of spam comments he receives each day. He wonders at the poor quality of these comments and the multiple tactics used to transfer the spam past the spam-filter and the human operator. To illustrate his point that many of these are filled with strangely phrased ideas and erroneous grammar, the writer includes an excerpt of a comment he had received, which discusses what one spammer thinks will appeal “to the vanity and goodwill of people who run legitimate WP sites.”
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Large collection of default spam-comments from a slimy SEO tool – Boing Boing
Although online marketing services can help a young business reach clients, not all service providers in the field are equally competent. In an article on the Search Engine Journal site, search engine optimization (SEO) consultant Gregory Smith claims that providers relying on cheaper SEO methods can harm their clients in the long run. Smith names ways to determine a potential SEO consultant’s level of professionalism.
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Why There’s No Such Thing as Cheap SEO or Link Building | Search Engine Journal
In an article on the Search Engine Journal site, Sujan Patel lists ten online marketing methods for new firms. Despite the article’s headline and lead paragraph, not all of the listed methods focus strictly on search engine optimization (SEO). Methods pertaining to SEO include keyword selection, content generation, and visitor data collection. Other methods mentioned in the article include branding, social networking, link building, and guest posting.
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10 SEO Techniques All Startups Should Be Using | Search Engine Journal
Since the introduction of Ecommerce sites, their marketing, production and selling have matured significantly. Search Engines are programmed in such a way that to reward relevance, popularity, and quality. Ecommerce sites often mistake the choice of SEO shortcuts that could well work in the short term but they can be revealed and penalized later. The 5 important SEO shortcuts that must strictly be avoided are buying links, stock product descriptions, irrelevant content sections, fake profiles and low value linking.
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5 SEO Shortcuts to Avoid | Practical eCommerce
