A Change Being Seen In Demand For Various Tech Experts

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A recent change in the way Google indexes things may have adverse effects on search engine specialists and social media experts. Developers of iOS apps are in high demand, while .NET framework programmers are on the downfall. Google’s algorithm changes have heavily hit demand for SEO experts. Social media expert (aka Facebook and MySpace profile workers) demand has fallen drastically. Microsoft Office Word processing jobs however have had an increase in jobs, although it may be temporary.

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Tech gigs: iOS apps, HTML5 in; SEO, social media, .Net out – ZDNet (blog)

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Be Cautious With SEO Related to the London 2012 Olympics

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According to rule which was passed this year in G-8 summit about Intellectual Property rights (IPR). As these day’s Olympic are in main showcase, which will be held in UK soon. Many social media sites and other gathered crowd sites have eye on it, so be alert if you are using any type of content which comes in Intellectual Property Right. The main contents comes under it are using theme patents, copyright designs etc. The London Organizing Committee of the Olympic and the paralympic games (LOCOG), has its own eye on the social networking sites. In other term the word “Olympic” can not be used by any online marketing company. The trademarks and other registered themes will only be used by the journalist. This is a try to avoid the misuse of the Olympic content from the wrong people will use it for their own profits rather then in term for the well usage and appropriate information to the crowd through net.

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What You Should Know About London 2012 SEO and Marketing Campaigns – Search Engine Journal

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Google Webmaster Tools and Backlinks

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Google Webmaster Tools has always been a way to see some backlinks to your pages on a site you control. They’ve recently made a change to give you a “link download option” where you can download a full list of backlinks to your site and include a column for dates each link was discovered.

This way you can check and see how old your oldest links are as well as what links have surfaced recently.

To find this option, go to your site inside Webmaster Tools, click on Traffic->Links to Your Site. Then from there choose “More >>” under either “Who links the most” or under “Your most linked content”. On the following page you have three options:

  1. Download this table
  2. Download more sample links
  3. Download latest links
The new option is the third in this list. This is where you can get a full list of all the sites Google has listed that link to you, plus the date this was discovered.

You can see pictures and other details at Search Engine Roundtable.

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Drop Overhead Costs For Multinational SEO Work

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This looks at some key points for the management of multinational SEO. 1. Monitor your overhead costs! Use micro reports to keep an eye on costs as they occur. 2. What’s driving your traffic? Monitor brand vs. non-brand visits. 3. What phrases do you have the potential to get into the top 3 results for? This is where you need to focus your effort.

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Tips For Cutting Down Overhead When Managing Multinational SEO – Search Engine Land

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Some Small Businesses Rejecting SEO

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Search engine optimization, or SEO, seems to be becoming less popular with small businesses. The belief comes from the fact that for all the effort it takes to manage your ranking on a search engine, the results are hard to see; you don’t know if all that work produced a new customer. SEO providers seem to have left out the fact that it also matters what your website is and what it is selling is also required to attract customers, not just high search rankings.

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Why These SMBs Say No To SEO – InformationWeek

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Marissa Mayer Moves From Google To Yahoo as New CEO

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Marissa Mayer has been hired away from Google to become the new CEO of Yahoo. Now, Ms. Mayer becomes another one of the few female CEOs in the tech industry. Yahoo’s previous CEO, Scott Thompson, had resigned amid questions over him misrepresenting his credentials to work in the industry. Along with the new CEO, Yahoo’s board of directors is being reshuffled as well.

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Google’s Marissa Mayer Tapped as Yahoo’s Chief – NYTimes.com

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Switchboard Tags – the Latest Code Updates For Mobile SEO Use

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Do you know anything about switchboard tags? If you are like most of the population you probably answered no to this question. These tags can be used to redirect and identify sites using Bing and Google but are also implemented when you are using a mobile version of the site via your cellular device.

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Switchboard Tags: Like Canonical Tags, But For Mobile SEO – Search Engine Land

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A Different Approach To Doing Effective SEO – 7 Tips

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Search engine optimization can be a difficult task. Mark Jackson writes this article using content from the “7 Habits of Highly Effective People” by Stephen Covey, showing that many of the facets from that book hold true to the work he does in SEO. From learning to be proactive and work on those things that are within your scope of control, “Sharpening the saw” and constantly looking for how to do things better, Mark gives some valuable tools for optimization of SEO services.

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7 Habits of Highly Effective SEO – Search Engine Watch

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Google Maps Now Works Inside Buildings

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Google Maps and Google Earth are familiar tools for lots of people trying to navigate or see pictures of other locations, and now the company is further expanding their map toolbox. Recently, select stores are available as maps, complete with shelf markers and section labels. Below is an example of a Best Buy mapped by Google. Users on reddit.com in the link underneath the image speculate how such technology could play out in the future.

Best Buy interior in Google Maps

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Google never ceases to amaze me. Now we have aisle … – Reddit

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Latest Spammer Tactics For WordPress Commenting

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A writer humorously contemplates the copious number of spam comments he receives each day. He wonders at the poor quality of these comments and the multiple tactics used to transfer the spam past the spam-filter and the human operator. To illustrate his point that many of these are filled with strangely phrased ideas and erroneous grammar, the writer includes an excerpt of a comment he had received, which discusses what one spammer thinks will appeal “to the vanity and goodwill of people who run legitimate WP sites.”

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Large collection of default spam-comments from a slimy SEO tool – Boing Boing

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