The TMO Blog

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Track The Latest Product Trends With Google's "Rising Retail Categories"

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Even before the COVID-19 pandemic, consumer behavior was prone to shifting quickly. Now, it seems buyers’ needs are changing daily - if not hourly. If there is any place this is reflected, it is in our Google searches.  Product and…

LinkedIn Launches New Video Interview Tools For Online Job Postings

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In response to the ongoing COVID-19 pandemic, LinkedIn is launching a slew of new tools designed to help the job hunting and hiring process go virtual. Specifically, the country is launching new ways for applicants to provide video introductions…

You Can Now Transfer Your Photos and Videos From Facebook To Google Photos

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Facebook has started rolling out a new tool for all users in the US and Canada to easily transfer their photos and videos off the platform and onto Google Photos. You can find the tool in your Facebook settings menu, under the “Your Facebook…

Google Ads Begins Requiring Identity Verification For All Advertisers

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Google announced recently that it is requiring advertisers to provide documentation of their identity and geographic location to be eligible to run ads on the platform. The new policy is an expansion of similar restrictions put in place in…
GMB Coronavirus Recommendations

Google Releases Complete Guide To Marketing Your Business During COVID-19

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Google has released a detailed document they are calling the COVID-19 Marketing Playbook to help you create a strategy for marketing your brand during and after the ongoing pandemic.  The recommendations included are based on Google’s…

Google Shopping Goes Free For Everyone After Years Of Being Exclusively Paid Ads

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After 8 years, Google is finally bringing organic, unpaid listings into its Shopping search results. Starting next week, the Google Shopping tab “will consist primarily of free product listings.” This is a huge shift from how Google…

YouTube Releases Free Beta Tool For Creating Short Branded Videos

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YouTube is launching a new tool to help small businesses with limited budgets or means create short, stylish promotional videos. The company is releasing a beta version of the tool ahead of schedule in recognition that the ongoing coronavirus…

Google My Business Reviews Start To Come Back After COVID Shutdown

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As Google’s employees shifted to working from home or and limiting staffing, Google temporarily shut down the publication of several key Google My Business components. Most notably, Google My Business put a pause on the publication of any…

Pinterest Makes It Easier To Shop For In-Stock Products and More

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Pinterest expanded its online shopping capabilities this week to make it easier to find and buy products across the platform. The updates to three core parts of its commerce marketing services make its tools more accessible and provide real-time…