The TMO Blog

AdWords’ Subtle Upsell

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To perform well in online marketing, you have to use Google. AdWords is far and away the best option available and you're handicapping your efforts if you're not using it. Unfortunately, Google understands this fact also. This means that as…
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Blogging and Local SEO: A Match Made in Heaven

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Many local businesses want a quick and easy way to boost their local rankings. The bad news is, there isn't really a shortcut anyone can take to better local SEO. There isn't any way to just make a one time change and suddenly be rocking the…
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Does Color Affect Your SEO?

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Do you understand how color affects your website content? Do you know color can affect how your site is interpreted by commercial search engines? Most people don't. Normally, for designers, color selection comes down to aesthetic preference…
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Latin American Government Utilizing Social Media

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Here's an interesting story coming out of Latin America. Municipal governments are making themselves more transparent and more accessible to citizens thanks to social media. In Luis Moreno's article in The Atlantic, he describes the landscape…
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Google Display Network Updates and Tips

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You can never stop learning when it comes to online marketing. Google's Display Network is constantly being updated and you have to stay current in order to best utilize the tools at your disposal. To help you do just that, check out Matt Van…
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Hashtags Effective When Used Properly

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On Twitter, the use of hashtags has seemingly evolved from a good way to group content of a similar category together, to a messy way to group content or a good way to make a joke. Either way, that's probably not how hashtags were intended. Katie…
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Target By Location with Bing Ads

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Bing Ads has been fervently working to become a realistic competitor and alternative to AdWords. Recently, they debuted their own location targeting tool, similar to one AdWords trotted out last month. Just like AdWords, Bing users can now…
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Mobile Applications v. Mobile Websites

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I've heard this question asked a few times, and it is a pretty fair question. Should I invest my limited resources to a mobile website or an app? The debate is a complicated one. Mobile optimized websites offer different looks, functionality,…
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The Reason Your Design Got Rejected

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All designers have concepts or designs that have ended up on the cutting room floor. The reasons vary; maybe a client didn't like the color you chose to work with. But, sometimes, the reasons the design didn't get chosen is perfectly reasonable. Maybe…
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