The TMO Blog

AdWords Testing Doesn’t Have To Be Expensive

,
"Running Lean" is a book written by Ash Maurya. It's about starting a new business or introducing new products, especially if the person who wanted to start it doesn't want to spend time and money to discover that there's no new market for it.…
Read more

3 Underestimated Internet Marketing Strategies

,
Some methods of internet marketing are not always as appreciated as they should be. These include email marketing, YouTube TrueView ads where you only have to pay for the ads which aren't skipped, and advertising on Facebook. These are effective…
Read more

Geo-Rankings to Adjust Cross-Country SEO

,
Geo-rankings mean that rankings can vary quite widely within a country, so when checking rankings it is important to get a view of the whole picture with results from many locations, not just results from one location as this may not reflect…
Read more

Social Media Plus SEO Hits Big for the Car Industry

,
One industry that has really taken the social media revolution to heart is car manufacturers. This is an extremely competitive industry and you can learn from how they use social media, whatever your business. For instance Ford created personalized…
Read more

Search Result Ads In Facebook Now Showing

, , , ,
Facebook has started testing Cost-per-click Ads in search results where advertisers pay the publishers when a certain ad is clicked. Users are not able to differentiate sponsored results with that of original results until they look for below…
Read more

B2B SEM/PPC Is Not The Same As B2C

,
Advertising targeting the business consumer market can be a great tool, though is often found to be ineffective. However, properly implemented B2B SEM can generate a large ROI from businesses, and lift your company image in both the business…
Read more

Google Maps Merge With Plus Causes Chaos For One Man

,
A person using Google+ found that after the recent merge between Google Maps and Google Plus, reviews he made were displaying his full name and information to the world. His credit cards started getting declined and quite a number of people…
Read more

SEO and Social Media Should Not Be Separate

,
There is a relationship between social media and SEO, but few companies are taking full advantage of this. In fact by focusing on social media to the point of giving it a separate department, companies make it hard to bring the two together.…
Read more

Twitter’s Search Tool Getting Updated

,
It’s a well-known fact among users that the Twitter search tool is not up to the mark and shows tweets from last seven days only, so the company is making up for it. Twitter is working on developing a tool for its users which will give…
Read more