Since the introduction of Ecommerce sites, their marketing, production and selling have matured significantly. Search Engines are programmed in such a way that to reward relevance, popularity, and quality. Ecommerce sites often mistake the choice of SEO shortcuts that could well work in the short term but they can be revealed and penalized later. The 5 important SEO shortcuts that must strictly be avoided are buying links, stock product descriptions, irrelevant content sections, fake profiles and low value linking.
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5 SEO Shortcuts to Avoid | Practical eCommerce