LinkedIn’s Creative Labs has released a comprehensive report on the state of B2B video advertising, breaking down what fuels video views, shares, and engagement based on data from over 13,000 video ads. Video Drives Online Success The rise of online video has been undeniable for some time, with video content outpacing every other type of […]
Microsoft Ads removed or restricted over 1 billion ads for policy violations throughout 2024, according to the company’s latest trust and safety summary. The company says the spike in removed or restricted ads comes in response to a rise in more sophisticated scams, deepfakes, and other bad actors online. “Microsoft Advertising has remained steadfast in […]
TikTok is rolling out new generative AI tools that will allow brands to create unique video content based on just their product images or short text prompts. The new tools are a new part of the social platform’s Symphony suite, a collection of AI tools aimed at brands and content creators. Along with the existing […]
Based on an analysis of over 25,000 user searches, websites that rank at the top of Google’s traditional search results appeared in AI search answers at least 25% of the time. This means that even in the era of increasing zero-click searches and decreasing clicks to search listings, SEO remains a crucial marketing strategy for […]
Critics accuse Google’s increasing use of AI in its search engine of taking referral traffic away from websites, but Google’s executives say the issue is a matter of quality versus quantity. In a recent press and Q&A event, Google’s executives argued that AI is improving the quality of search results (while largely avoiding the issue […]
It may feel like Google’s AI overviews are appearing on practically every search you make on Google Search. New analysis, however, shows that while the number of searches that include AI may be increasing, overviews are in fewer search results than you may think. An analysis from Semrush indicates that AI search overviews appeared in […]
Google is bringing its AI overviews to its sister platform, YouTube. In an announcement, the company said it was testing showing AI overviews similar to those already seen in Google search results. These overviews will choose the most relevant clips from videos it believes are relevant to a search. How Will This Impact YouTube Click-Through […]
New directions given to Google’s quality raters tell them to look for signs that a page’s main content is AI-generated or otherwise made using automated tools. If a page is found to be primarily made with AI, according to Google’s John Mueller, raters are asked to rate it as “lowest quality.” Though this policy shift […]
Google’s Search Liaison recently gave advice to small, independent websites wanting to rank in the search engine against big competition.
Google has started rolling out the latest major core algorithm update to its search engine, according to an announcement from the company yesterday. This update is expected to take approximately two weeks to fully finish rolling out. In a LinkedIn Post from Google Search Central, the company said: “Today we released the March 2025 core […]
