In an article on the Search Engine Journal site, Sujan Patel lists ten online marketing methods for new firms. Despite the article’s headline and lead paragraph, not all of the listed methods focus strictly on search engine optimization (SEO). Methods pertaining to SEO include keyword selection, content generation, and visitor data collection. Other methods mentioned in the article include branding, social networking, link building, and guest posting.

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10 SEO Techniques All Startups Should Be Using | Search Engine Journal

Since the introduction of Ecommerce sites, their marketing, production and selling have matured significantly. Search Engines are programmed in such a way that to reward relevance, popularity, and quality. Ecommerce sites often mistake the choice of SEO shortcuts that could well work in the short term but they can be revealed and penalized later. The 5 important SEO shortcuts that must strictly be avoided are buying links, stock product descriptions, irrelevant content sections, fake profiles and low value linking.

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5 SEO Shortcuts to Avoid | Practical eCommerce

‘Negative SEO’ means anything malicious someone does to harm your site’s rankings. If someone really attacks your link profile and if it going to be effective you’ll see unexplained. The Impact of an attack is often temporary. People many times use methods that get quickly removed or discounted and when the link go away, the problem always goes away. It is easy to be so aggressive that Google spots the attack and devalues the links. If someone really is out to get you and wants to spend time and money, there is no doubt, they can do a lot of damage . The SEO problems for websites in 2012 in 99% of cases are self-inflicted.

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Were You Hit by Negative SEO? | SEOmoz