I love this story, mainly because it touches on the element that so many SEOs (and marketers) miss – connecting with people. It’s actually a tabloid that has attracted attention for making sure their focus is more on people than on search engines.
It’s great as a reminder – marketing should always be about thinking of connecting with people, not just crunching numbers. If you only think of figures (traffic numbers, PPC costs, number of unique visitors) then you’ll likely lose a lot. If you keep your focus on the people who visit your site, chances are you’ll gain many more fans (and revenue).
More info available also from The Guardian.