Tag Archive for: TechCrunch

Google Introducing Credit Card For AdWords Buys

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Starting on Monday of this week, small business owners in the UK became eligible for Google’s newest service, AdWords Business Credit. Essentially, Google created a credit card that can only be used for paying for a businesses AdWords account.

As Ingrid Lunden reports for TechCrunch, the program launched in beta 1400 U.S. companies last year and nearly three-quarters of those companies now use AdWords Business Credit as their “primary form of payment.”

Now, Google shifts its focus to the UK, where revenue in the 2nd quarter made up about 11-percent of the companies total revenue.

The card will carry an 11.9-percent APR in the UK, which is up from 8.99-percent in the U.S. during the pilot program. No annual fees will be included. You may note that this is lower than major credit cards. This is likely because Google intends to make an increase in profits by driving more businesses to AdWords and increasing the investment their, not from interest rates.

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Twitter Updates Improve Experience…For Advertisers

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Twitter users have no doubt taken notice of multiple, recent updates to improve user experience. What they may not have noticed is that these updates are mostly geared toward helping advertisers engage consumers, as Romain Dillet writes for TechCrunch.

Recent improvements include a better search function. Finally, right? Well, now it’s much easier to find specific companies and follow them.

There’s also the changes to the look of profile pages. For businesses, the company name is much larger than the @username and a giant logo appears as the header. These changes affect users as well, but were clearly designed with advertisers in mind. Much like the ability to pin a tweet to the top of the timeline, which will most likely serve to let consumers know about current specials.

Certainly, there are still room for improvements to make Twitter a perfect advertising machine. However, in order to remain effective, Twitter also needs to keep normal, product-buying users happy and on-board. That juggling act is no small feat.

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Facebook Shifting Focus to Mobile and Search

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Facebook CEO Mark Zuckerberg announced at the TechCrunch Disrupt conference last week that his company “burned two years not working on mobile.” As Carly Page reports, he even went as far as to say “Now we are a mobile company” and “we are going to make a lot more money than on desktop.”

Zuckerberg, however, dispelled rumors that Facebook would move into the hardware game by releasing their own mobile phone.

There could be a search function implemented into Facebook in the near future though. Facebook is currently seeing about a billion search queries per day, which is understandably enough to make even a wealthy man like Zuckerberg take notice.

 

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