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Google Analytics is an essential tool for making sure your website is performing as you would like and making improvements to keep growing, whether you are a high-level marketer or a business owner who just launched their site.

If you aren’t familiar with Analytics, however, or the technical jargon that fills your reports, it can be difficult to make sense of the huge amount of information available. That can make it hard for someone new to running a website for their business to make sense of the huge amount of information available in Google Analytics.

Thankfully, you don’t have to depend on analysts, marketers, or your company’s “computer guy”, to understand how your site is performing with Google Analytics. Search Engine Watch has put together an easy-to-understand glossary for all the jargon and confusing labels that you will come across, making it simple for you to know exactly what your reports are saying about your site.

You can see the handy guide from Search Engine Watch here.

Online marketing can be difficult for newcomers to get a grasp on thanks to the absolutely huge amount of jargon involved. It can be mind boggling to attempt to work through all the terms without any clear or simple explanation offered. Worst of all, context often doesn’t help because these terms often rely on an understanding of other specialized words and jargon.

If link bait or link spam are foreign words or a Google bomb sounds like a weapon of mass destruction, you could most likely benefit from a glossary that explains all the strange language surrounding SEO. Thankfully, Moz.com offers exactly that.

David LaFerney shared a complete glossary of SEO terms that are absolutely essential to working your way through the industry or taking charge of your business’ web presence. The glossary was published over 7 years ago, but for the most part the terminology of SEO hasn’t changed. For the most part, what has changed over the last half-decade is how these systems work together.