One could argue social media has always been a popularity contest based on friend-counts and likes, but Pinterest is making it even more explicit thanks to some new changes to business profiles.

The most notable change is the addition of a monthly viewer statistic that can be seen by everyone, not just your account administrators. The feature will show the total number of people who saw your business’s pins over the past 30 days.

The addition of a view count is likely to provide a more reliable estimate of just how prominent a page is. While followers can easily be bought or acquired with bots, views are a little trickier to misrepresent.

However, many might say this gives an unfair advantage to businesses who advertise through promoted pins.

In addition to the view count, Pinterest is also introducing the ability for business profiles to include dynamic cover images that highlight specific content relevant to users. That can include individual pins or entire boards.

Pinterest says the changes will be rolling out over the next couple months, so keep your eyes out for more news about how monthly viewer statistics may affect your Pins.