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Today Google’s made a major change in Google Places (known to many as Google Maps).  The 7-box is no longer a separate entity, but is now merged with the full organic results.  This is a game-changer for SEO.

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This was something that had been coming, but it was unknown exactly when the date would be.  Yahoo and Microsoft have made an alliance.  It’s called the “Search Alliance”.  Originally it was intended as a unification for paid advertisements, but it’s clear now that the unification is for both paid and organic listings; do a search on both Yahoo and Bing for a keyword phrase, and the results are now identical.

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